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Amazon’s Prime Video pushes ‘AI Topics’ instead of the old algorithms - The Verge

The Verge · 4m

Amazon is testing a new feature for Prime Video that uses AI to recommend content. The feature, called "AI Topics," provides personalized recommendations based on users' interests, such as sci-fi or fantasy. Users can further refine recommendations by selecting related topics. This move by Amazon comes as other streaming services, like Netflix, have already been using machine learning algorithms for recommendations. The AI Topics feature is currently being rolled out to select living room devices in the US. Last month, Prime Video also introduced AI-based recaps to summarize TV shows and episodes.