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Mistry Ventures leads $4.5 Mn round in KisanKonnect

EntrackrEntrackr · 5m ago
Mistry Ventures leads $4.5 Mn round in KisanKonnect
Medial

Direct-to-consumer (D2C) brand KisanKonnect has raised $4.5 million in a Series A funding round led by Mistry Ventures. The round also saw participation from Times Group’s Brand Capital, Bollywood actress Shilpa Shetty, VC-Grid, Vishwang Desai, and prominent family offices. The Ahmednagar-based company had previously raised $3.7 million in a pre-Series A funding round led by Green Frontier Capital. The proceeds will be used to strengthen its tech infrastructure, scale operations, expand its presence in key urban markets, and enable the use of AI in farm sourcing and the supply chain to enhance efficiency and effectiveness, KisanKonnect said in a press release. Co-founded in 2020 by Vivek Nirmal and Nidhi Nirmal, KisanKonnect is a farmer producer company with an integrated farming system that delivers fresh, hygienic fruits and vegetables sourced locally from over 500 farms, directly to customers' doorsteps at fair prices. Since its inception in 2020, KisanKonnect claims to have empowered traditional agricultural trade by establishing a robust, tech-enabled supply chain for its vertically integrated business. The company has built a network of over 5,000 farmers, promoting sustainable farming practices and regenerative agriculture methods. Its fresh produce, including fruits, vegetables, and dairy, is distributed through a mobile app and a growing network of ‘KisanKonnect Farm Stores’ across Mumbai and Pune. In addition to fresh produce, KisanKonnect’s premium dairy products, made from antibiotic-free and hormone-free milk sourced directly from dairy farmers, are gaining popularity. The company’s emphasis on quality and transparency ensures it stands out in the competitive fresh-commerce landscape. KisanKonnect initially started with a 48-hour delivery model four years ago and currently delivers within 4-6 hours across Mumbai and Pune. The startup has recently launched a pilot for 30-minute delivery, which has been highly appreciated by consumers. This capability positions KisanKonnect as a major player in the fast-growing quick-commerce space, enabling it to reach a broader consumer base while empowering farmers to actively participate in this growth.

MapMyCrop bags $1.8 Mn in seed round

EntrackrEntrackr · 4m ago
MapMyCrop bags $1.8 Mn in seed round
Medial

MapMyCrop bags $1.8 Mn in seed round Farm management software MapMyCrop has raised $1.8 million in a seed funding round led by YourNest Venture Capital along with participation from other angel investors, including Eaglewings Ventures. The funding comes as part of the YourNest-SanchiConnect Velocity Program 2024. The startup had previously raised an undisclosed amount in the same round from Startup Wise Guys and others. The proceeds will be used to expand operations, close pilot orders, strengthen the sales & operations team, and advance the platform’s technology, MapMyCrop said in a press release. Launched in 2021 by Swapnil Jadhav and Rajesh Shirole, MapMyCrop is a first 360-degree imagery agro suite, centralising critical agricultural data into a single, user-friendly platform. The platform aims to make precision farming accessible to farmers of all scales. It combines satellite imagery, IoT, and AI-driven insights to help farmers and enterprises monitor, predict, and optimise crop health with unmatched precision. MapMyCrop states that it currently supports over 4.7 million farmers globally and collaborates with organisations such as the US FDA on crop monitoring and sustainability initiatives. It is also planning to launch new solutions, including an AI-based farm credit score tool and a dedicated forest monitoring system. MapMyCrop aspires to penetrate emerging markets in Africa, Latin America, and Southeast Asia while deepening its presence in the US and Europe. The company is also working on localised solutions for different regions, addressing specific agricultural challenges with tailored AI-driven insights. According to market research, the agritech market is estimated to reach $45 billion globally by 2028. MapMyCrop claims to be a first complete 360-degree imagery agro suite, which includes five suites: onboarding, crop monitoring, detection, prediction, and sustainable agriculture add-ons. Its onboarding suite offers automated crop field boundary delineation, crop type detection, and a historical data repository for easy land use comparison.

Fodder ecosystem builder Cornext raises $2.2 Mn from Omnivore

EntrackrEntrackr · 1y ago
Fodder ecosystem builder Cornext raises $2.2 Mn from Omnivore
Medial

Cornext, which is building a fodder ecosystem to support dairy cattle farmers, has raised $2.2 million in a seed round from Omnivore. According to Cornext, the funds will be used to ramp up its yearly silage production to 1 million metric ton by 2026 and invest in R&D in baling technology. Founded in 2015 by Madhav Kshatriya and Feroz Ahmed, Cornext’s technology makes compact 50 kg silage bales, which are sold to dairy farmers through a network of village-level fodder entrepreneurs. So far, the startup has launched 400 fodder entrepreneurs across India and has begun exporting its silage baling machines across Asia, Africa, and Latin America. Hyderabad-based Cornext is serving as a member of the National Advisory Council of India’s Department of Animal Husbandry. In 2020, the startup received the national best startup award in agriculture-allied sectors from the government of India. Its institutional clientele to date includes AMUL, SUMUL, BANAS, MILMA, KMF, and many other large dairies and cooperatives.

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