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Myntra is harnessing M-Now to double down on its D2C beauty segment
YourStory
·
1d ago
Medial
Myntra is leveraging its M-NOW quick-delivery service and Rising Stars programme to strengthen its D2C beauty segment, focusing on Tier II+ cities and Gen Z consumers. The platform supports early-stage D2C brands with insights and guidance, hosting around 900 brands and adding 155 in the first half of 2025. Myntra's premiumisation strategy and wide pin code coverage have boosted D2C growth, with significant traction from Tier II, III cities, and a strong Gen Z user base.
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Myntra launches Rising Star Program for D2C brands in beauty and personal care space
YourStory
·
1y ago
Medial
Fashion marketplace Myntra has launched a Beauty edit of its Myntra Rising Stars (MRS) Program, aimed at spotlighting direct-to-consumer (D2C) brands on its platform. The company plans to onboard 300 to 500 D2C beauty brands by the end of the year. Myntra launched the MRS programme last year for fashion, apparel, and accessories brands, with some of them seeing average growth of 2x in demand through community-driven partnerships. The programme offers growth services such as dedicated account managers, optimised cost structures, and enhanced visibility across home and category pages.
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Myntra brings quick delivery to online fashion, launches 30-minute service
Economic Times
·
8m ago
Medial
Myntra, India's leading online fashion retailer, has launched a 30-minute delivery service called M-Now in Bengaluru. The company plans to expand this service to other cities in the near future. M-Now will deliver fashion, beauty products, and accessories using dark stores and retail stores. Myntra aims to increase the number of SKU offerings for quick delivery to over 100,000 within a few months. The move comes as Myntra aims to tap into the growing demand for quick commerce in the fashion industry. Other players in the market, such as Instamart and Blinkit, are also in talks with apparel and footwear manufacturers for quick delivery services.
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Myntra secures Rs 1,063 crore funding from Singapore-based parent entity
Economic Times
·
2m ago
Medial
Online fashion retailer Myntra secured Rs 1,062.5 crore in funding from FK Myntra Holdings. The funding comes as Myntra expands to Singapore with its new platform, Myntra Global, offering Made-in-India brands. Despite facing competition from players like Shein, Myntra recently turned profitable, reporting a net profit of Rs 31 crore for FY2024. Additionally, Myntra is entering the rapid delivery space with M-Now to compete with quick commerce platforms like Zepto and Swiggy Instamart.
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Myntra turns in a profit in FY24, revenue jumps 15% to Rs 5,122 crore
Economic Times
·
8m ago
Medial
Myntra, the fashion platform owned by Flipkart, has achieved a net profit of Rs 31 crore in FY24, a significant improvement from the previous year's net loss of Rs 782 crore. The turnaround was driven by increased revenue and a reduction in overall expenses. Myntra has been successful in reducing the cost of returns by offering discounts and benefits, leading to improved profitability. The company has also focused on international and direct-to-consumer brands and is expanding into new segments like beauty and home décor. Myntra's quick commerce business, M-Now, has launched in Bengaluru and plans to expand to other cities in the near future.
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Myntra pilots foray into quick commerce with 'M-Now' in select locations of Bengaluru
Economic Times
·
8m ago
Medial
Myntra, the lifestyle ecommerce platform backed by Flipkart, is testing a new quick delivery service called M-Now in select areas of Bengaluru. This service guarantees delivery within two hours and currently offers a limited selection of products. Myntra plans to expand the service to more locations based on the pilot's results. Myntra had previously launched an express delivery service called M-Express in metro cities, aiming to deliver products within 24-48 hours. Myntra is one of the first specialized fashion platforms to enter the quick commerce arena. The company has a strong user base and reported a 25% increase in revenue from operations in FY23.
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Myntra expands rapid delivery service M-Now to Delhi-NCR and Mumbai
YourStory
·
1m ago
Medial
Myntra has expanded its rapid delivery service, M-Now, to Delhi-NCR and Mumbai to meet growing demand for quick fashion deliveries. The service is supported by over 40 dark stores and robust logistics, including in-house and third-party fleets. This expansion follows successful pilots and significant growth in daily orders. M-Now has also shown lower return rates, attributed to its focus on high-intent, occasion-led purchases. Competitors like Nykaa are also exploring quicker delivery models.
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Myntra’s Marketplace Entity Turns EBITDA Positive In Q4 2023
Inc42
·
1y ago
Medial
Fashion ecommerce platform Myntra, owned by Flipkart, saw its net loss increase over 30% YoY to INR 782.4 crore ($105.9 million) in FY23, while operating revenue rose 25% to INR 4,375.3 crore ($588.9 million). Myntra's marketplace entity turned EBITDA positive since Q4 of CY23. The company witnessed a 33% surge in monthly active users, reaching 60 million at the end of 2023. Myntra aims to expand into non-metro cities, cater to GenZs, and increase its share of non-apparel segments. Myntra also reported growth in D2C, beauty, and home categories, as well as partnerships with international brands and the acquisition of the franchise rights for UK's NEXT.
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Myntra is selling lipstick and blush. Should Nykaa be worried?
Livemint
·
1y ago
Medial
Myntra, an Indian e-commerce company known for fashion, is expanding its presence in the beauty category to tap into the growing market. With an aim to be a lifestyle destination, Myntra has partnered with premium domestic and international beauty brands and invested in technology, personalization, and content to enhance the customer experience. However, it faces competition from established online beauty platform Nykaa, which has exclusive brand partnerships and strong customer engagement. Myntra's success in the beauty category hinges on building brand partnerships and establishing itself as a go-to platform.
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Myntra records 7.5 cr new app users, beauty category registers 3X growth
Livemint
·
1y ago
Medial
Myntra, an online shopping platform, revealed that it has added 7.5 crore new app users in 2023, experiencing a 100% year-on-year growth in its loyal customer base over the past 18 months. The platform's Beauty Charter, which includes 1,500 brands and over 90,000 stock keeping units, has demonstrated a remarkable 3X growth in the market. Myntra's Direct-to-Consumer category also saw a 70% year-on-year growth in the last quarter. Additionally, the Gen Z fashion segment witnessed a surge in demand and customer growth. Myntra credits its success to technology-driven enhancements and strategic brand partnerships.
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Sixth Sense, Wipro Consumer Care stare at losses as portfolio firm shuts down
VCCircle
·
2m ago
Medial
Sixth Sense Ventures and Wipro Consumer Care Ventures face potential losses after a portfolio company, an Ayurveda-focused D2C beauty brand, shut down.
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