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Micro-influencers and regional language content key to festive shopping: Meta study

Economic TimesEconomic Times · 1y ago
Micro-influencers and regional language content key to festive shopping: Meta study
Medial

- Micro-influencers have a significant impact on festive shopping, with 40% of shoppers relying on them for brand discovery. - Local language advertising plays a crucial role during festive shopping, as over three in four consumers prefer to see ads in their local language. - AI-powered ad formats, business messaging, and Reels are experiencing strong adoption during the festive season. - Meta's generative AI ad creative tools have been used by over a million advertisers globally, resulting in higher click-through rates and conversion rates. - Quick commerce is expected to play a significant role, with one in four electronics buyers and one in three personal care buyers making purchases through these platforms. - 80% of festive shoppers discover deals and products on Meta platforms, with 85% becoming aware of at least one sales event through the platform.

Related News

Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report

YourStoryYourStory · 1y ago
Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report
Medial

More than 60% of shoppers on Meesho, an ecommerce marketplace, plan to increase their online shopping budgets, indicating a growing trend of ecommerce adoption in Tier II cities. The company's report, "E-commerce Festive Forecast 2024," suggests a shift towards planned shopping, with 60% of respondents preparing their festive purchases in advance. Social media and influencers play a significant role in shaping consumer purchasing decisions, with 40% of shoppers driven by FOMO and 50% relying on influencer affiliate links. Positive reviews, high-quality content, and detailed product information also influence online purchases. Meesho has created around 850,000 seasonal job opportunities this festive season, a 70% increase from last year.

Microdrama platform MiniPix raises Rs 2.4 Cr led by PedalStart

EntrackrEntrackr · 1m ago
Microdrama platform MiniPix raises Rs 2.4 Cr led by PedalStart
Medial

url: https://entrackr.com/snippets/microdrama-platform-minipix-raises-rs-24-cr-led-by-pedalstart-10980902. Content: Microdrama platform MiniPix raises Rs 2.4 Cr led by PedalStart. The round also saw participation from Venture Catalysts and angel investors Sandip Gupta and Rajdip Gupta, founders of Route Mobile, through SanRaj Family Ventures Pvt. Ltd. Bengaluru-based MiniPix, a mobile-first entertainment platform focused on short-form regional micro-dramas for Bharat audiences, has raised Rs 2.4 crore in a pre-seed funding round led by startup accelerator PedalStart. The funds will be used to strengthen product-market fit, scale high-quality regional content creation, and build a core execution-focused team. Founded in June 2025, MiniPix is building a premium platform centred on short, vertical micro-dramas designed for audiences in tier-II and tier-III India. The startup operates in the fast-growing short-form digital entertainment space. According to Redseer Strategy Consultants, India’s micro-drama and interactive content formats are expected to grow at a 50–70% CAGR, driven by rising smartphone penetration, low data costs, and increasing preference for regional-language content. Within six months of launch, the platform has crossed 100,000 app downloads, onboarded over 20,000 paying subscribers, and recorded more than 3 million episode views, translating into over 35,000 hours of content streamed. According to the company, it has achieved an annual recurring revenue of over Rs 3 crore. Currently focused on Bhojpuri micro-dramas, MiniPix plans to expand into five additional regional languages over the next two years. The company is also exploring selective use of AI-led tools to improve efficiency across content production and platform operations, while targeting ₹6 crore in annual recurring revenue by March 2026 as part of its growth roadmap.

From founder to creator: The rise of a new breed of influencers in the creator economy

Money ControlMoney Control · 2y ago
From founder to creator: The rise of a new breed of influencers in the creator economy
Medial

The rise of the creator economy has given rise to a new breed of influencers - founders who have become content creators. These founder-influencers are leveraging platforms like X (formerly Twitter), LinkedIn, YouTube, and Instagram to share their insights, experiences, and thought leadership in entrepreneurship and business. Their content resonates with a wide audience interested in entrepreneurship, and brands are taking notice, preferring to collaborate with these key opinion leaders (KOLs) rather than traditional content creators. While competition in the influencer marketing space has intensified, founder-influencers continue to focus on educating and engaging audiences.

There's a gender gap among news influencers on social media, new Pew data shows

Business InsiderBusiness Insider · 1y ago
There's a gender gap among news influencers on social media, new Pew data shows
Medial

A new study from the Pew Research Center shows that male influencers outnumber female creators in delivering news on social media. The study analyzed a sample set of 500 news influencers with at least 100,000 followers and found that 63% were male and 30% were female. This gender gap is notable considering that there is a narrower gender divide among working US journalists and women tend to outnumber men in the influencer industry generally. The gender gap among social media news influencers could have an impact on what stories reach the public as creators take on a larger role in educating people about current events. This was seen in the 2024 US presidential election, where both parties targeted influencers to generate content around their campaigns. The study also revealed that there was a smaller gender gap in the overall audience for news content on social media among young people. While the influencers delivering news skewed slightly conservative, only around half of them explicitly shared their political orientation. As traditional newsrooms lose some trust, creators have become more influential in shaping the information landscape. Trust in information from national news organizations has decreased, while trust in information from social media has remained steady. YouTube had the biggest gender gap among news influencers, while TikTok's gap was minimal. TikTok has become an important news source for young adults, who use the platform for news commentary and on-the-ground videos related to current events.

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