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Micro-influencers and regional language content key to festive shopping: Meta study

Economic Times · 1m

- Micro-influencers have a significant impact on festive shopping, with 40% of shoppers relying on them for brand discovery. - Local language advertising plays a crucial role during festive shopping, as over three in four consumers prefer to see ads in their local language. - AI-powered ad formats, business messaging, and Reels are experiencing strong adoption during the festive season. - Meta's generative AI ad creative tools have been used by over a million advertisers globally, resulting in higher click-through rates and conversion rates. - Quick commerce is expected to play a significant role, with one in four electronics buyers and one in three personal care buyers making purchases through these platforms. - 80% of festive shoppers discover deals and products on Meta platforms, with 85% becoming aware of at least one sales event through the platform.