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Meta to label AI-generated, deepfake content as ‘altered’ as election approaches

Economic Times · 1y

Global social media conglomerate Meta has announced that it will empower fact-checkers to label content generated with artificial intelligence (AI) or deepfake technology as "altered" on its platforms, Facebook and Instagram. The labeled content will appear lower on users' feeds, and its distribution will be reduced. Additionally, Meta will label AI-generated images from various sources and establish an Elections Operations Centre for country-specific mitigation strategies. The move aims to tackle the misuse of deepfakes and AI-generated content, following concerns raised by Indian Prime Minister Narendra Modi about their potential harm and spread of misinformation.