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Meta tests cross-posting from Facebook to its Twitter/X competitor, Threads | TechCrunch
TechCrunch
·
1y ago
Medial
Meta, the parent company of Facebook, is reportedly testing a cross-posting feature that would allow users to post content on both Facebook and its messaging app, Threads. This feature, already available for cross-posting from Facebook to Instagram, aims to make it easier for content creators to share their updates on multiple platforms. The test is limited to iOS and excludes the EU. This potential addition could boost Threads' user base and increase the number of posts available on the app, which already has over 130 million monthly active users. Additionally, Facebook is testing a "Write with AI" writing assistant for composing posts.
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Meta to introduce ads on Threads in early 2025: report
Economic Times
·
8m ago
Medial
Meta Platforms is reportedly planning to introduce advertisements on its Threads app early next year. The app, launched as a competitor to Twitter, has gained significant traction with 275 million monthly active users. While Meta does not expect Threads to significantly impact its 2025 revenue, a small number of advertisers will be able to publish ads on the app from January. This move could attract advertisers from Twitter, which has undergone significant changes under Elon Musk's ownership. Ad revenue at Twitter declined following Musk's acquisition amid concerns over brand safety.
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Meta's Threads to test direct messaging feature in select markets
Economic Times
·
1m ago
Medial
Meta Platforms is launching direct messaging on its Threads app in select markets like Hong Kong and Thailand, aiming to attract more users without relying on Instagram's messaging. CEO Mark Zuckerberg said the messages wouldn't be encrypted initially. Launched in 2023 as a Twitter competitor, Threads has over 350 million active users. Meta is expanding advertising on Threads globally, though it doesn't foresee significant revenue growth from the app by 2025.
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Threads is nearing X's daily app users, new data shows | TechCrunch
TechCrunch
·
9d ago
Medial
Instagram Threads is nearing its competitor X in daily mobile app users, boasting 115.1 million daily active users as of June 2025, a 127.8% increase year-over-year. X has 132 million daily actives, but its growth has declined by 15.2%. While Bluesky has experienced significant growth, it remains much smaller with 4.1 million daily active users. Threads competes closely with X on mobile, but X dominates in web visits with 145.8 million against Threads' 6.9 million.
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Threads widens the gap with X, with triple the daily downloads on iOS
TechCrunch
·
1y ago
Medial
Instagram's Threads app is currently surpassing the downloads of Twitter's app, X, indicating its growing popularity in the alt-Twitter market. While Threads initially saw a surge in downloads following its launch, its numbers fluctuated as parent company Meta attempted different strategies. However, by late December, Threads consistently surpassed X in daily downloads on both iOS and Google Play. This trend suggests that Threads could become the primary microblogging platform, giving Meta more control over the news ecosystem. Meanwhile, decentralized alternatives like Mastodon and Bluesky have yet to gain significant traction.
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Meta makes a home on Threads for 'fediverse' posts
Economic Times
·
28d ago
Medial
Meta has introduced a dedicated feed for "fediverse" posts on its Threads platform, allowing users to access cross-platform content. This update enhances interoperability by integrating content from other connected platforms like Mastodon. Meta aims to create a fully interoperable social platform by allowing users to explore diverse perspectives, regardless of the original posting platform. This initiative is part of Meta's ongoing efforts to offer alternatives to traditional social networks.
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Meta opens Threads to advertisers globally
Economic Times
·
2m ago
Medial
Meta Platforms has expanded advertising on its social network Threads to all eligible advertisers globally. Initially launched as a competitor to Elon Musk's X platform, Threads now boasts over 320 million monthly users. Despite trade tensions with China posing risks of reduced ad spending, Meta seeks to bolster revenue amidst these challenges. The company began testing ads on Threads earlier this year and plans to gradually expand to more markets to attract advertisers.
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Meta to end US fact-checking programme on Monday
Economic Times
·
3m ago
Medial
Meta is ending its US fact-checking programme, to be replaced by "Community Notes" across Facebook, Threads, and Instagram. This feature allows users to provide context to potentially misleading posts, inspired by a similar approach on X (formerly Twitter). The shift, announced by CEO Mark Zuckerberg, aims to enhance free expression. Meta's fact-checking initiative, launched in 2016, was initially designed to address misinformation following criticism during the US presidential election.
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Meta to test ads on Threads in US and Japan
Economic Times
·
5m ago
Medial
Meta Platforms is testing ads on its social media platform Threads in the US and Japan, as the app surpasses 300 million monthly active users. Initially, image ads will appear in the Threads home feed for a select user percentage. Meta will extend existing ad campaigns to Threads and enable an AI-driven inventory filter for ad content sensitivity control. Launched in July 2023, Threads aims to rival X (formerly Twitter) but isn't expected to significantly impact 2025 revenue.
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Mastodon CEO calls Meta's moderation changes 'deeply troubling,' warns users cross-posting from Threads | TechCrunch
TechCrunch
·
6m ago
Medial
Mastodon CEO Eugen Rochko criticized Meta's moderation changes, which replace fact-checking with a community notes feature, as "deeply troubling." He voiced concerns over potential impacts on LGBTQ and marginalized users and cautioned Threads users cross-posting to Mastodon about policy violations. Although some Mastodon servers block Threads, issues about integration emerge. Rochko urged those unhappy with Meta’s direction to switch to Mastodon, addressing moderation concerns while acknowledging technical challenges in doing so.
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Meta's new Threads, a rival for X, is now Apple's most downloaded app
Business Insider
·
1y ago
Medial
Threads, the text-based social media platform from Meta, has skyrocketed in popularity and become the most downloaded app in Apple's US app store. Threads initially faced usage decline due to its lack of features, but the team behind it made improvements and added new functionalities. Since its launch, Threads has gained over 150 million downloads and has shown steady growth in users. In contrast, X, which Elon Musk acquired and rebranded as Twitter, has experienced a decrease in daily and monthly active users, with advertisers fleeing the platform due to controversial tweets by Musk.
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