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Meta to test ads on Threads in US and Japan

Economic Times

Economic Times · 5m ago

Meta to test ads on Threads in US and Japan

Meta Platforms is testing ads on its social media platform Threads in the US and Japan, as the app surpasses 300 million monthly active users. Initially, image ads will appear in the Threads home feed for a select user percentage. Meta will extend existing ad campaigns to Threads and enable an AI-driven inventory filter for ad content sensitivity control. Launched in July 2023, Threads aims to rival X (formerly Twitter) but isn't expected to significantly impact 2025 revenue.

Related News

Meta begins testing adverts on Threads amid content moderation backlash: What it mean for users? | Mint

Livemint

Livemint · 5m ago

Meta begins testing adverts on Threads amid content moderation backlash: What it mean for users? | Mint

Meta has started testing advertisements on its new social network, Threads, in the U.S. and Japan. This strategic move follows Meta's relaxation of content moderation policies and the end of its U.S. fact-checking program, which has generated criticism regarding misinformation risks. The introduction of ads comes amid scrutiny of TikTok in the U.S., providing Meta potential opportunities. However, the platform's claimed 300 million monthly users have been questioned, with concerns about inflated figures through Instagram user redirection.

Threads’ fediverse beta opens to share your posts on Mastodon, too

The Verge

The Verge · 1y ago

Threads’ fediverse beta opens to share your posts on Mastodon, too

Social media platform Threads, owned by Meta, is launching a beta of its fediverse integration in the US, Canada, and Japan. This new feature will allow users to cross-post and view likes from other federated platforms such as Mastodon. However, there are some limitations to the beta, including the inability to view replies and follows from the fediverse. Additionally, the deletion of a federated post on Threads may not be reflected across other platforms it was shared on.

Despite distancing itself from politics, the topic is dominating Threads' trends

TechCrunch · 1y ago

Despite distancing itself from politics, the topic is dominating Threads' trends

Meta's app Threads, which aims to compete with Twitter, has started testing its trends feature. Although the app wants to avoid politics, Threads users are discussing political topics such as President Biden's State of the Union address. Three of the top five search trends on Threads are related to the address, indicating that users are using the platform to react to current news. Meta has tried to distance itself from politics in the past, but Threads' trends section remains open to political content for now. The test is ongoing in the US.

Meta opens Threads to advertisers globally

Economic Times

Economic Times · 2m ago

Meta opens Threads to advertisers globally

Meta Platforms has expanded advertising on its social network Threads to all eligible advertisers globally. Initially launched as a competitor to Elon Musk's X platform, Threads now boasts over 320 million monthly users. Despite trade tensions with China posing risks of reduced ad spending, Meta seeks to bolster revenue amidst these challenges. The company began testing ads on Threads earlier this year and plans to gradually expand to more markets to attract advertisers.

Threads opens beta to let users connect their accounts to the fediverse

TechCrunch · 1y ago

Threads opens beta to let users connect their accounts to the fediverse

Meta has opened up its beta integration of Threads with the fediverse, allowing users in the US, Canada, and Japan to share their Threads accounts on Mastodon and other ActivityPub protocol-supported networks. The integration enables users to connect with individuals who use alternative social networking apps and expands the reach of their content. However, there are some limitations, including not being able to see who interacted with posts from other servers or share posts with polls. Despite the drawbacks, the move demonstrates Meta's commitment to decentralized social networking.

Meta to introduce ads on Threads in early 2025: report

Economic Times

Economic Times · 7m ago

Meta to introduce ads on Threads in early 2025: report

Meta Platforms is reportedly planning to introduce advertisements on its Threads app early next year. The app, launched as a competitor to Twitter, has gained significant traction with 275 million monthly active users. While Meta does not expect Threads to significantly impact its 2025 revenue, a small number of advertisers will be able to publish ads on the app from January. This move could attract advertisers from Twitter, which has undergone significant changes under Elon Musk's ownership. Ad revenue at Twitter declined following Musk's acquisition amid concerns over brand safety.

Meta expanding fact-checking to Threads ahead of US, India elections

Economic Times

Economic Times · 1y ago

Meta expanding fact-checking to Threads ahead of US, India elections

Meta (formerly Facebook) is expanding its fact-checking program to the Threads platform ahead of the US and India general elections next year. Instagram head Adam Mosseri announced the move, stating that the company aims to allow fact-checking partners to review and rate misinformation on Threads independently. Meta recently provided users on Instagram and Facebook with more controls over content sensitivity and fact-checking. The company is extending these controls to Threads, allowing users to choose the default level of demotions for fact-checked content in their feed. Fact-checkers will soon be able to review and rate false content on Threads directly.

Meta may allow Instagram, Facebook users in Europe to pay and avoid ads

Economic Times

Economic Times · 1y ago

Meta may allow Instagram, Facebook users in Europe to pay and avoid ads

Meta is considering offering paid versions of Facebook and Instagram in the European Union without ads, responding to regulatory scrutiny. Users who pay for subscriptions would not see ads, providing an alternative to ad-based services that rely on analyzing user data. Meta would continue to offer free versions of the platforms with ads in the EU. This development reflects how government policies and regulations may result in different technology experiences in the US and Europe.

Meta's Threads to test direct messaging feature in select markets

Economic Times

Economic Times · 24d ago

Meta's Threads to test direct messaging feature in select markets

Meta Platforms is launching direct messaging on its Threads app in select markets like Hong Kong and Thailand, aiming to attract more users without relying on Instagram's messaging. CEO Mark Zuckerberg said the messages wouldn't be encrypted initially. Launched in 2023 as a Twitter competitor, Threads has over 350 million active users. Meta is expanding advertising on Threads globally, though it doesn't foresee significant revenue growth from the app by 2025.

Meta tests cross-posting from Facebook to its Twitter/X competitor, Threads | TechCrunch

TechCrunch · 1y ago

Meta tests cross-posting from Facebook to its Twitter/X competitor, Threads | TechCrunch

Meta, the parent company of Facebook, is reportedly testing a cross-posting feature that would allow users to post content on both Facebook and its messaging app, Threads. This feature, already available for cross-posting from Facebook to Instagram, aims to make it easier for content creators to share their updates on multiple platforms. The test is limited to iOS and excludes the EU. This potential addition could boost Threads' user base and increase the number of posts available on the app, which already has over 130 million monthly active users. Additionally, Facebook is testing a "Write with AI" writing assistant for composing posts.

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