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Meta opens Threads to advertisers globally

Economic Times

Economic Times · 3m ago

Meta opens Threads to advertisers globally

Meta Platforms has expanded advertising on its social network Threads to all eligible advertisers globally. Initially launched as a competitor to Elon Musk's X platform, Threads now boasts over 320 million monthly users. Despite trade tensions with China posing risks of reduced ad spending, Meta seeks to bolster revenue amidst these challenges. The company began testing ads on Threads earlier this year and plans to gradually expand to more markets to attract advertisers.

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Meta to introduce ads on Threads in early 2025: report

Economic Times

Economic Times · 8m ago

Meta to introduce ads on Threads in early 2025: report

Meta Platforms is reportedly planning to introduce advertisements on its Threads app early next year. The app, launched as a competitor to Twitter, has gained significant traction with 275 million monthly active users. While Meta does not expect Threads to significantly impact its 2025 revenue, a small number of advertisers will be able to publish ads on the app from January. This move could attract advertisers from Twitter, which has undergone significant changes under Elon Musk's ownership. Ad revenue at Twitter declined following Musk's acquisition amid concerns over brand safety.

Meta's Threads to test direct messaging feature in select markets

Economic Times

Economic Times · 1m ago

Meta's Threads to test direct messaging feature in select markets

Meta Platforms is launching direct messaging on its Threads app in select markets like Hong Kong and Thailand, aiming to attract more users without relying on Instagram's messaging. CEO Mark Zuckerberg said the messages wouldn't be encrypted initially. Launched in 2023 as a Twitter competitor, Threads has over 350 million active users. Meta is expanding advertising on Threads globally, though it doesn't foresee significant revenue growth from the app by 2025.

Meta's new Threads, a rival for X, is now Apple's most downloaded app

Business Insider

Business Insider · 1y ago

Meta's new Threads, a rival for X, is now Apple's most downloaded app

Threads, the text-based social media platform from Meta, has skyrocketed in popularity and become the most downloaded app in Apple's US app store. Threads initially faced usage decline due to its lack of features, but the team behind it made improvements and added new functionalities. Since its launch, Threads has gained over 150 million downloads and has shown steady growth in users. In contrast, X, which Elon Musk acquired and rebranded as Twitter, has experienced a decrease in daily and monthly active users, with advertisers fleeing the platform due to controversial tweets by Musk.

India among most active countries for Meta's Threads

Economic Times

Economic Times · 1y ago

India among most active countries for Meta's Threads

Social media giant Meta has announced that its platform, Threads, has achieved over 175 million monthly active users globally, with India being one of the most active countries. Threads was launched as a rival to Twitter and has grown into a space where people feel comfortable sharing their thoughts and ideas. In India, popular topics on Threads include film, TV, OTT content, celebrities, and sports, particularly cricket. Meta also revealed that over 50 million topic tags have been created on Threads worldwide, and the app initially gained 100 million user sign-ups within a week of its launch. However, engagement metrics have declined since then.

Meta Steers Users Away From New Apple Fees in Latest Spat Between Tech Giants

Livemint

Livemint · 1y ago

Meta Steers Users Away From New Apple Fees in Latest Spat Between Tech Giants

Facebook parent company, Meta, has suggested a workaround to advertisers in order to avoid paying Apple's 30% service charge. This comes after Meta announced that it will begin charging US advertisers who purchase boosted posts from apps on iPhones and iPads the service fee. To avoid the charge, Meta is encouraging advertisers to head to the websites of Facebook and Instagram from their computers or web browsers on mobile devices. Additionally, Meta will require advertisers to prepay for advertising campaigns if they choose to continue buying boosted posts from Apple mobile devices.

Meta’s free-speech shift made it clear to advertisers: ‘Brand safety’ is out

Livemint

Livemint · 6m ago

Meta is loosening its speech restrictions, prompting concerns among advertisers about brand safety. With a shift in content moderation policy, Meta emphasizes user and advertiser responsibility in content policing. While brand safety practices face political scrutiny, advertisers rely heavily on Meta for its vast reach. Despite the changes, Meta continues to provide tools for advertisers to manage ad placement, though concerns persist about a potential rise in objectionable content on its platforms.

Meta's Facebook, Instagram face global outage, users unable to login

IndianStartupNews

IndianStartupNews · 1y ago

Meta's Facebook, Instagram face global outage, users unable to login

Facebook, Instagram, and Threads experienced a widespread outage on Tuesday, impacting users globally. The disruption caused users to be unexpectedly logged out of their accounts and prevented them from logging back in. Users encountered issues such as inability to refresh pages or post new content on Instagram, and complete shutdown of the Threads app. Over 300,000 complaints were recorded for Facebook and more than 20,000 for Instagram on Downdetector.com. Despite the significant impact on users, Meta has not yet acknowledged the outage or provided an explanation.

Meta to test ads on Threads in US and Japan

Economic Times

Economic Times · 6m ago

Meta to test ads on Threads in US and Japan

Meta Platforms is testing ads on its social media platform Threads in the US and Japan, as the app surpasses 300 million monthly active users. Initially, image ads will appear in the Threads home feed for a select user percentage. Meta will extend existing ad campaigns to Threads and enable an AI-driven inventory filter for ad content sensitivity control. Launched in July 2023, Threads aims to rival X (formerly Twitter) but isn't expected to significantly impact 2025 revenue.

Meta's Threads now has over 175 million monthly active users, says Mark Zuckerberg

Money Control

Money Control · 1y ago

Meta's Threads now has over 175 million monthly active users, says Mark Zuckerberg

Meta-owned social media app, Threads, has surpassed 175 million monthly active users (MAUs), making it the fastest-growing consumer product in the world. Initially lacking certain basic features, Meta quickly added improvements, resulting in increased usage and downloads. Mark Zuckerberg, CEO of Meta, believes Threads has the potential to become the next billion-user social network within its suite of apps, which includes Facebook, Instagram, WhatsApp, and Messenger. Meta has also introduced Threads API, allowing third-party developers to extend the platform's functionality, and expanded its open social web rollout to over 100 countries, facilitating interoperability with other platforms.

Meta appoints generative AI VP to run Threads | TechCrunch

TechCrunch · 20d ago

Meta appoints generative AI VP to run Threads | TechCrunch

Meta has appointed Connor Hayes, VP of Product for Generative AI, to lead Threads, succeeding Instagram head Adam Mosseri. Threads, which launched in 2023, is expanding beyond being a subsidiary of Instagram. As per Similarweb, Threads is gaining significant traction, averaging around 115 million daily active users (DAUs) on mobile, close to platform X's 132 million. TechCrunch has sought comments from Meta on this leadership change and platform growth.

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