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Meta starts rolling out generative AI tools for all advertisers

Economic Times

Economic Times · 1y ago

Meta starts rolling out generative AI tools for all advertisers

Meta Platforms has announced the rollout of generative AI tools that can create content like image backgrounds and variations of written text for advertisers. These tools were initially tested in May and will now be available on Meta's Ads Manager, with full rollout expected to be completed next year. This marks Meta's entrance into bundling generative AI technology into its products, using past data to generate new content. Meta's AI product portfolio includes a language model called "Llama 2" and an AI chatbot named Meta AI that can generate text responses and realistic images.

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Meta moves members of its Responsible AI team to other groups

Economic Times

Economic Times · 1y ago

Meta moves members of its Responsible AI team to other groups

Meta Platforms, the parent company of Facebook, is reassigning members of its Responsible AI team to other groups within the company. The move aims to bring the team closer to the development of core products and technologies. Most team members will transition to generative AI, contributing to responsible AI efforts, while some will move to AI infrastructure. Meta is emphasizing its commitment to safe and responsible AI development, and the reshuffling is intended to enhance scalability for future needs. The company recently rolled out generative AI tools for advertisers.

Amazon now lets sellers create listings through a URL by using AI

TechCrunch · 1y ago

Amazon now lets sellers create listings through a URL by using AI

Amazon has introduced a new tool that uses AI to allow sellers to create listings based on items already listed on their website. By parsing details from an item's URL on another site, Amazon's generative AI-based features automatically create engaging listings. The company claims that 80% of sellers accept suggestions from its AI-powered tools. Amazon's move follows similar ventures by Google, eBay, and Shopify, all of which have introduced AI-powered tools related to products for advertisers and retailers.

Meta bars political advertisers from using generative AI ads tools

Economic Times

Economic Times · 1y ago

Meta bars political advertisers from using generative AI ads tools

Meta, the owner of Facebook, is prohibiting political campaigns and advertisers in regulated industries from using its generative AI advertising products. This decision comes after concerns were raised about the potential spread of election misinformation. While Meta does not have specific guidelines on AI usage, it stated that advertisers running campaigns in housing, employment, credit, social issues, elections, politics, health, pharmaceuticals, or financial services are currently not permitted to use the Generative AI features. The move is one of the most significant AI policy choices in the industry to date.

Meta’s free-speech shift made it clear to advertisers: ‘Brand safety’ is out

Livemint

Livemint · 6m ago

Meta is loosening its speech restrictions, prompting concerns among advertisers about brand safety. With a shift in content moderation policy, Meta emphasizes user and advertiser responsibility in content policing. While brand safety practices face political scrutiny, advertisers rely heavily on Meta for its vast reach. Despite the changes, Meta continues to provide tools for advertisers to manage ad placement, though concerns persist about a potential rise in objectionable content on its platforms.

Google Chrome's new AI feature can now organize your browser tabs

Business Insider

Business Insider · 1y ago

Google Chrome's new AI feature can now organize your browser tabs

Google is introducing an AI feature for its Chrome web browser that can automatically organize open tabs into groups based on similarities. It aims to help users manage their workflows more easily. The feature can be accessed by right-clicking on a tab and selecting "Organize Similar Tabs," or by clicking on the down arrow icon in the tab row's upper left corner and choosing "Organize tabs." Google is rolling out this update along with other generative AI tools for Chrome.

Meta tests in-house AI chip with TSMC to cut Nvidia reliance

Inshorts · 4m ago

Meta tests in-house AI chip with TSMC to cut Nvidia reliance

Meta is testing its first in-house AI training chip with TSMC to reduce reliance on Nvidia. The chip is a dedicated AI accelerator designed for better efficiency. If successful, Meta plans to scale it for recommendation systems and later for generative AI tools like Meta AI. This comes after a previous failed attempt at custom chips.

How AI companies are reckoning with elections

The Verge

The Verge · 1y ago

How AI companies are reckoning with elections

As the US approaches its next presidential election amidst the mainstream adoption of generative AI tools, companies like Google, OpenAI, and Microsoft are preparing to handle potential issues that may arise. These tools have already been used to create AI-generated images in advertisements and manipulate voices to mislead voters. To address concerns of misrepresentation, Google's Gemini will refuse to answer election-related queries and refer users to Google Search instead. OpenAI's ChatGPT directs users to trusted voting information sources, while Microsoft is rolling out updates to combat false election information provided by Copilot. These responses differ from how these companies typically approach elections with their other products.

Meta technology chief defends tech titan's AI strategy

Economic Times

Economic Times · 1y ago

Meta technology chief defends tech titan's AI strategy

Meta's Chief Technology Officer, Andrew "Boz" Bosworth, defends the company's position in the generative AI field, claiming that the majority of the world's population will have their first experience with generative artificial intelligence through Meta. Meta recently unveiled AI-infused chatbots with personalities and tools for creating content using spoken prompts. Bosworth emphasized that Meta's technology allows users to easily generate content, emphasizing speed and accessibility even on smartphones. Meta is focused on responsible AI development and plans to ensure safety in its AI creations.

Meta piloting gen AI tools for advertisers

Livemint

Livemint · 1y ago

Meta piloting gen AI tools for advertisers

Meta, the parent company of Facebook, Instagram, and WhatsApp, is conducting a pilot of new generative artificial intelligence (AI) products in India. These include a creator suite and AI offerings such as Advantage Plus which aims to enhance returns for advertisers by 25%. The company is also working on a generative AI sandbox that helps businesses generate visuals, captions, and headings, as well as build videos. Scaling AI-driven product offerings remains a crucial part of Meta's growth plan in India, despite increasing concerns about deepfake content. Meta plans to optimize return on investment, boost creator-brand partnerships, and expand monetization of business messaging products, such as the WhatsApp-ONDC collaboration.

Google brings AI-powered editing tools, like Magic Editor, to all Google Photos users for free

TechCrunch · 1y ago

Google brings AI-powered editing tools, like Magic Editor, to all Google Photos users for free

Google Photos is making its AI-powered editing features, previously limited to Pixel devices and paid subscribers, available to all users for free. This includes features like Magic Editor, which uses generative AI for complex photo edits, and Magic Eraser, which removes unwanted objects from photos. However, the tools will be rolled out gradually and require specific device requirements. Additionally, some features, like Best Take, will remain exclusive to Pixel devices. This expansion aims to compete with other AI-powered editing tools in the market and make these advanced features accessible to a wider audience.

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