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Meta piloting gen AI tools for advertisers

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Meta piloting gen AI tools for advertisers

Meta, the parent company of Facebook, Instagram, and WhatsApp, is conducting a pilot of new generative artificial intelligence (AI) products in India. These include a creator suite and AI offerings such as Advantage Plus which aims to enhance returns for advertisers by 25%. The company is also working on a generative AI sandbox that helps businesses generate visuals, captions, and headings, as well as build videos. Scaling AI-driven product offerings remains a crucial part of Meta's growth plan in India, despite increasing concerns about deepfake content. Meta plans to optimize return on investment, boost creator-brand partnerships, and expand monetization of business messaging products, such as the WhatsApp-ONDC collaboration.

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