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Meta bars political advertisers from using generative AI ads tools

Economic Times

Economic Times · 1y ago

Meta bars political advertisers from using generative AI ads tools

Meta, the owner of Facebook, is prohibiting political campaigns and advertisers in regulated industries from using its generative AI advertising products. This decision comes after concerns were raised about the potential spread of election misinformation. While Meta does not have specific guidelines on AI usage, it stated that advertisers running campaigns in housing, employment, credit, social issues, elections, politics, health, pharmaceuticals, or financial services are currently not permitted to use the Generative AI features. The move is one of the most significant AI policy choices in the industry to date.

Related News

Meta starts rolling out generative AI tools for all advertisers

Economic Times

Economic Times · 1y ago

Meta starts rolling out generative AI tools for all advertisers

Meta Platforms has announced the rollout of generative AI tools that can create content like image backgrounds and variations of written text for advertisers. These tools were initially tested in May and will now be available on Meta's Ads Manager, with full rollout expected to be completed next year. This marks Meta's entrance into bundling generative AI technology into its products, using past data to generate new content. Meta's AI product portfolio includes a language model called "Llama 2" and an AI chatbot named Meta AI that can generate text responses and realistic images.

Meta to require advertisers to disclose ads created via AI on political issues

Economic Times

Economic Times · 1y ago

Meta to require advertisers to disclose ads created via AI on political issues

In a move to increase transparency in political advertisements, Meta (formerly Facebook) will require advertisers to disclose if their ads on political issues were created using artificial intelligence. This step aims to prevent the misuse of AI-generated content for political messaging. By implementing this requirement, Meta hopes to address concerns related to misinformation and ensure that users are aware of the origins of such content.

Google to require disclosures for digitally altered content in election ads

Economic Times

Economic Times · 1y ago

Google to require disclosures for digitally altered content in election ads

Google will now require advertisers to disclose election ads that use digitally altered content, as part of its efforts to combat election misinformation. The disclosure update applies to ads that feature manipulated media, such as deepfakes, and advertisers will need to select a checkbox indicating the use of altered or synthetic content. Google will generate in-ad disclosures for certain formats, while others will require a prominent disclosure provided by the advertiser. The move comes as concerns grow over the misuse of generative AI in creating misleading content. Other platforms, such as Meta (formerly Facebook), have also implemented disclosure requirements for manipulated political ads.

Meta’s free-speech shift made it clear to advertisers: ‘Brand safety’ is out

Livemint

Livemint · 7m ago

Meta is loosening its speech restrictions, prompting concerns among advertisers about brand safety. With a shift in content moderation policy, Meta emphasizes user and advertiser responsibility in content policing. While brand safety practices face political scrutiny, advertisers rely heavily on Meta for its vast reach. Despite the changes, Meta continues to provide tools for advertisers to manage ad placement, though concerns persist about a potential rise in objectionable content on its platforms.

Meta extends ban on new political ads following US Election: Report | Company Business News

Livemint

Livemint · 9m ago

Meta extends ban on new political ads following US Election: Report | Company Business News

Meta Platforms, the parent company of Facebook, has announced that it will continue its ban on new political ads following the U.S. election. This ban is intended to counter misinformation and maintain platform integrity during the vote counting process. While previously approved political ads can continue running, advertisers with ongoing campaigns will have limited editing options. Meta's goal is to prevent the spread of unverified claims that could influence public opinion. The ban is expected to be lifted later this week. Other tech companies, such as Alphabet, have also implemented similar restrictions on political ads.

Meta tightens ad rules to curb financial scams aimed at Australians

Economic Times

Economic Times · 9m ago

Meta tightens ad rules to curb financial scams aimed at Australians

Meta Platforms, the parent company of Instagram and Facebook, has implemented stricter rules for advertisers of financial products and services in Australia. This is aimed at cracking down on scams on the social media platforms. Advertisers will now need to verify their information, including their Australian Financial Services License number, before running financial services advertisements. Once verified, advertisers will have to include their payer and beneficiary information in their ads. Previously, Meta removed 8,000 "celeb bait" ads in collaboration with Australian banks to combat scams using famous people's images to deceive consumers.

Meta moves members of its Responsible AI team to other groups

Economic Times

Economic Times · 1y ago

Meta moves members of its Responsible AI team to other groups

Meta Platforms, the parent company of Facebook, is reassigning members of its Responsible AI team to other groups within the company. The move aims to bring the team closer to the development of core products and technologies. Most team members will transition to generative AI, contributing to responsible AI efforts, while some will move to AI infrastructure. Meta is emphasizing its commitment to safe and responsible AI development, and the reshuffling is intended to enhance scalability for future needs. The company recently rolled out generative AI tools for advertisers.

What is the future of digital marketing?

Inshorts · 2m ago

What is the future of digital marketing?

The future is becoming smarter and more automated. Google and Meta are already using AI to help advertisers get better results. This includes suggesting keywords, creating better ad copies, and showing ads to the right people at the right time. In the coming years, expect more features like voice-based targeting, automated creatives, and predictive buying.

Meta Allows Ads Claiming Rigged 2020 Election on Facebook, Instagram

Livemint

Livemint · 1y ago

Meta Allows Ads Claiming Rigged 2020 Election on Facebook, Instagram

Meta Platforms, the parent company of Facebook and Instagram, has quietly updated its policy to allow political ads that question the legitimacy of the 2020 US presidential election. The change, which was made last year, permits advertisers to claim that past elections were "rigged" or "stolen". Meta made the decision based on free-speech considerations, but it also comes amid changes to the platform's algorithm to de-emphasize organic political content. Other platforms, such as YouTube and Twitter, have also revised their election policies ahead of the 2024 US presidential election.

Meta technology chief defends tech titan's AI strategy

Economic Times

Economic Times · 1y ago

Meta technology chief defends tech titan's AI strategy

Meta's Chief Technology Officer, Andrew "Boz" Bosworth, defends the company's position in the generative AI field, claiming that the majority of the world's population will have their first experience with generative artificial intelligence through Meta. Meta recently unveiled AI-infused chatbots with personalities and tools for creating content using spoken prompts. Bosworth emphasized that Meta's technology allows users to easily generate content, emphasizing speed and accessibility even on smartphones. Meta is focused on responsible AI development and plans to ensure safety in its AI creations.

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