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Many startups are becoming brands leveraging quick commerce benefits: BOAT’s Aman Gupta

Business Today

Business Today · 11m ago

Many startups are becoming brands leveraging quick commerce benefits: BOAT’s Aman Gupta

Quick commerce, also known as Q-commerce, is becoming a dominant force in the digital commerce industry. Aman Gupta, co-founder of B.O.A.T, highlighted the shift towards faster product delivery and its impact on the growth of startups. Payment gateways have also evolved to provide simpler and more secure transactions. D2C (Direct-to-Consumer) brands have thrived through digital channels, challenging initial doubts from investors. Gupta predicts a future with millions of brands spanning all segments in India. He also discussed the influence of founders' fame on business growth and emphasized the importance of customer retention and community building.

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Many Start-Ups Don't Find PMF, Spend Recklessly and Go Kaput: boAt's Aman Gupta

OutlookIndia

OutlookIndia · 4m ago

Many Start-Ups Don't Find PMF, Spend Recklessly and Go Kaput: boAt's Aman Gupta

Aman Gupta, co-founder of boAt, advises startup founders to prioritize product-market fit (PMF) and customer focus over reckless spending. Reflecting on his entrepreneurial journey, Gupta emphasizes learning from failures and investing in product and brand marketing. He recounts not taking salaries initially and highlights India's cultural shift towards celebrating entrepreneurship. Gupta credits his success to persistence, as seen in boAt’s growth after numerous prior attempts, and advocates for leveraging India's diverse ideas.

For Boat, q-com is third-largest sales channel, says cofounder Aman Gupta

Economic Times

Economic Times · 11m ago

For Boat, q-com is third-largest sales channel, says cofounder Aman Gupta

Boat, a popular wearable and audio products brand, has identified quick commerce as its third-largest sales channel. According to Boat's co-founder Aman Gupta, certain brands find more success on quick commerce platforms than on traditional ecommerce channels like Amazon or Flipkart. Quick commerce is gaining traction in India, with new-age brands experiencing rapid growth in this space. Walmart-owned Flipkart has also recently entered the quick commerce market with its service called 'Minutes'. The quick commerce market in India is projected to grow by 35% to nearly $7 billion by 2025, offering significant growth opportunities for direct-to-consumer brands.

Aman Gupta reacts after Piyush Goyal says 'Change your perspectives on investing'

Inshorts · 4m ago

Aman Gupta reacts after Piyush Goyal says 'Change your perspectives on investing'

After Commerce & Industry Minister Piyush Goyal asked Aman Gupta to change his perspective on investing in startups at Shark Tank, the entrepreneur said, "Goyal Ji isn't against founders." "His point was simple...To lead the world...we need to aim higher," Gupta added. "I say often...If you want to build a world-class product, you must know your competition," Gupta further said.

Boat likely to go public next year: cofounder Aman Gupta

Economic Times

Economic Times · 11m ago

Boat likely to go public next year: cofounder Aman Gupta

Boat, a popular wearables brand, is planning to go public next year, according to cofounder Aman Gupta. The company is focused on improving its operations and is set to enter international markets with a launch in the UAE next month. Gupta emphasized that execution is more crucial than the initial idea for success, citing examples of products becoming blockbusters and eventually building successful brands. He also advised entrepreneurs to embrace mistakes as an opportunity for learning and growth.

To make the most of IPL season: Small brands join team qcomm for maximum impact

Economic Times

Economic Times · 3m ago

To make the most of IPL season: Small brands join team qcomm for maximum impact

Around 300 small and regional brands have joined quick commerce and food delivery platforms to capitalize on the Indian Premier League’s (IPL) viewership boost. Brands like Troovy chips and Samyang Ramen aim to enhance visibility during the IPL season. While these platforms charge high margins from smaller brands, they offer an opportunity to reach new markets. Many dining brands use IPL as a chance for increased discoverability despite high fees, leveraging online-only promotions for growth.

Food and grocery delivery companies cash in on subscriber base

Economic Times

Economic Times · 8m ago

Food and grocery delivery companies cash in on subscriber base

Zomato and Swiggy are leveraging their growing subscriber bases, driven by loyalty programs, to monetize their platforms. Zomato Gold and Swiggy One contribute significantly to order volumes, with millions of subscribers engaged. While driving sales growth, these programs impact margins due to discounts and free deliveries. To counteract, they're collaborating with brands for ad revenues and offering personalized benefits. Despite quick commerce growth, food delivery remains key for profitability amidst competition and cash burn challenges.

Brands look to quick commerce for fast growth, but costs remain a concern - The Economic Times

Economic Times

Economic Times · 1m ago

Brands look to quick commerce for fast growth, but costs remain a concern - The Economic Times

Quick commerce is emerging as a crucial component for brands in India, despite high operational costs, especially for direct-to-consumer (D2C) brands. It's considered meaningful and fast, contributing significantly to startup revenues, as noted by Simran Khara of Koparo. Response times in marketing are critical for conversion rates, according to Meta's Gaurav Jeet Singh. India's quick commerce market is projected to grow rapidly, with many brands joining platforms to leverage trends like the Indian Premier League.

Investors queue up for more quick commerce startups with special focus

Economic Times

Economic Times · 7m ago

Investors queue up for more quick commerce startups with special focus

Specialized quick commerce models are gaining traction, with startups like Swish and Kuik capturing investor interest. These ventures are focusing on rapid delivery services, such as Swish's 10-minute food delivery and Kuik's dark store networks for brands. Former executives from companies like Flipkart and Dunzo are exploring similar quick commerce initiatives. Despite interest, securing funding remains challenging due to competition and sustainability concerns. The quick commerce market could reach $25-55 billion by 2030.

Why q-commerce is driving more new-age brands to tap alternative financiers

Livemint

Livemint · 7m ago

Why q-commerce is driving more new-age brands to tap alternative financiers

Quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto are transforming consumer shopping, prompting direct-to-consumer (D2C) brands to seek alternative financiers for necessary working capital. Companies like Recur Club and GetVantage provide innovative financial solutions tailored to this new ecosystem. These platforms help brands meet rising demand for rapid stock replenishment and marketing. Despite the high costs linked to alternative financing, these solutions are crucial for startups amid the quick commerce boom.

Spice brand Zoff raises Rs 40 Cr in Series A from JM Financial

Entrackr

Entrackr · 1y ago

Spice brand Zoff has secured Rs 40 crore ($4.8 million) from JM Financial Private Equity through JM Financial India Growth Fund III. The company had previously secured funding in Shark Tank India from boAt’s co-founder Aman Gupta The proceeds will be used to launch new products and expand the business into new segments such as ready-to-cook, condiments, cooking pastes & seasoning kits and strengthen its offline distribution network through general trade, modern trade channels and other retail outlets, Zoff said in a press release. Co-founded in 2018 by Akash and Ashish Agrawal, Zoff specializes in high-quality spices. The brand offers a curated selection of spices, dry fruits, and whole food products. It focuses on providing high-quality ingredients that elevate consumer culinary creations’ taste and health benefits. According to the Raipur-based company, it has a fully automated manufacturing unit which utilizes cold grinding technology to preserve the flavor and aroma of raw spices. The brand claims that its multi-layered ziplock packaging ensures the spices remain fresh for an extended period. Zoff says that it has created a robust online presence by focusing on quick commerce and empowered spices market in a short period of time, registering a profitable revenue over the years. The company is looking to penetrate deeper into the tier-II and tier-III cities. The company also claims that it competes with other big brands like Everest and MDH.

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