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Why q-commerce is driving more new-age brands to tap alternative financiers

Livemint

Livemint · 7m ago

Why q-commerce is driving more new-age brands to tap alternative financiers

Quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto are transforming consumer shopping, prompting direct-to-consumer (D2C) brands to seek alternative financiers for necessary working capital. Companies like Recur Club and GetVantage provide innovative financial solutions tailored to this new ecosystem. These platforms help brands meet rising demand for rapid stock replenishment and marketing. Despite the high costs linked to alternative financing, these solutions are crucial for startups amid the quick commerce boom.

Related News

Can 10-minute delivery beat the kirana?

Inshorts · 3m ago

Can 10-minute delivery beat the kirana?

Quick commerce is redefining urban retail with lightning-fast delivery models that promise groceries and essentials within 10 to 30 minutes. While traditional kirana stores rely on relationships and credit, q-commerce wins on speed and convenience. This new format blends tech, micro-warehousing, and data to meet instant needs challenging age-old habits and reshaping buying patterns.

For Boat, q-com is third-largest sales channel, says cofounder Aman Gupta

Economic Times

Economic Times · 11m ago

For Boat, q-com is third-largest sales channel, says cofounder Aman Gupta

Boat, a popular wearable and audio products brand, has identified quick commerce as its third-largest sales channel. According to Boat's co-founder Aman Gupta, certain brands find more success on quick commerce platforms than on traditional ecommerce channels like Amazon or Flipkart. Quick commerce is gaining traction in India, with new-age brands experiencing rapid growth in this space. Walmart-owned Flipkart has also recently entered the quick commerce market with its service called 'Minutes'. The quick commerce market in India is projected to grow by 35% to nearly $7 billion by 2025, offering significant growth opportunities for direct-to-consumer brands.

Why do investors love quick commerce startups?

Inshorts · 3m ago

Why do investors love quick commerce startups?

With changing lifestyles and instant gratification on the rise, investors are pouring funds into Q-commerce. Fast-delivery startups are investor favourites highlighting strong unit economics, repeat behaviour, and scalable city-level models that blend tech and efficiency. The future of commerce is faster and funded.

Many startups are becoming brands leveraging quick commerce benefits: BOAT’s Aman Gupta

Business Today

Business Today · 11m ago

Many startups are becoming brands leveraging quick commerce benefits: BOAT’s Aman Gupta

Quick commerce, also known as Q-commerce, is becoming a dominant force in the digital commerce industry. Aman Gupta, co-founder of B.O.A.T, highlighted the shift towards faster product delivery and its impact on the growth of startups. Payment gateways have also evolved to provide simpler and more secure transactions. D2C (Direct-to-Consumer) brands have thrived through digital channels, challenging initial doubts from investors. Gupta predicts a future with millions of brands spanning all segments in India. He also discussed the influence of founders' fame on business growth and emphasized the importance of customer retention and community building.

Emami Ltd eyes more acquisitions, increases stake in The Man Company to 100% | Mint

Livemint

Livemint · 11m ago

Emami Ltd eyes more acquisitions, increases stake in The Man Company to 100% | Mint

Emami Ltd, the Kolkata-based consumer goods maker, is open to further acquisitions in traditional businesses and direct-to-consumer (D2C) brands. The company recently acquired a male grooming company and has previously invested in various brands across different sectors. Emami aims to capitalize on online opportunities, incubate growth engines, and tap into emerging consumer segments. In addition to its existing investments, Emami is keen on exploring new-age categories where it currently does not have a presence. They are evaluating potential opportunities in both direct-to-consumer and heritage brands.

VCs crowd deal street on quick commerce, D2C success

Economic Times

Economic Times · 1y ago

VCs crowd deal street on quick commerce, D2C success

The rise of quick commerce and the surge in demand for direct-to-consumer (D2C) brands are driving investment activity in the early-to-mid-stage D2C sector. Quick-commerce platforms like Blinkit, Zepto, and Instamart have helped these brands scale faster than anticipated, attracting investor interest. Various D2C brands, including Tuco Intelligent, The Health Factory, Gourmet Garden, The Whole Truth, and Master Chow, are in talks for capital infusion. Quick-commerce platforms have also given a boost to smaller brands in sectors such as personal intimate care. Quick-commerce is expected to remain a key channel for D2C brands, driving growth in various categories.

Fintech firm Pop hits monthly run rate of 1 million UPI transactions in two months

Economic Times

Economic Times · 1y ago

Fintech firm Pop hits monthly run rate of 1 million UPI transactions in two months

Fintech firm Pop, founded by former Flipkart employees, has achieved a monthly run rate of one million transactions in its second month since launch and aims to be among the top ten UPI apps by year-end. Pop offers UPI rewards in the form of Popcoins that can be redeemed to purchase products from D2C brands within the app. The company aims to leverage UPI usage to attract a user base interested in buying new-age brands. Popcoins earned via UPI transactions are driving over 20,000 monthly e-commerce orders and the company expects this to reach one million monthly orders by year-end.

Glance partners with Swiggy Instamart to enhance brand engagement and sales

YourStory

YourStory · 10m ago

Glance and Swiggy Instamart have teamed up to offer a one-tap purchase feature on Glance's smart lock screens, allowing consumer packaged goods (CPG) brands to reach over 230 million active users. The partnership enables targeted brand communication on users' lock screens, driving product interest and facilitating easy, one-tap purchases. Leveraging Swiggy's user data and Glance's engagement metrics, CPG brands have seen sales uplifts, with an average increase of 10%. The collaboration aims to transform brand engagement in the digital landscape and empower brands to connect with consumers in real-time.

Can Slikk Crack The Quick Commerce Fashion Game?

Inc42 · 11m ago

Can Slikk Crack The Quick Commerce Fashion Game?

Slikk, a quick commerce (q-commerce) startup, is revolutionizing the online shopping experience in Bengaluru. Founded in August 2024, Slikk delivers fashion items within 60 minutes, offering instant gratification and convenience to its users. The company's curated marketplace and time-sensitive delivery model have proven successful, with over 10K downloads since its launch. Despite initial doubts, q-commerce is thriving in India and is projected to reach $9.9 billion by 2029.

Not concerned about new competitors entering quick commerce space: Albinder Dhindsa of Blinkit

Economic Times

Economic Times · 10m ago

Not concerned about new competitors entering quick commerce space: Albinder Dhindsa of Blinkit

Blinkit CEO, Albinder Dhindsa, stated that the company is not concerned about new competitors entering the market, as it provides customers with a unique service. Blinkit reported a significant rise in revenue and gross order value during Q1 of FY25. The company aims to expand its dark store count to 2,000 by the end of 2026. Competitors in the quick commerce sector include Swiggy Instamart, Zepto, Flipkart, BigBasket, Reliance Retail, and Amazon. The quick commerce channel has also fueled the growth of new-age brands.

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