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Lโ€™Orรฉal in talks to acquire Bare Anatomy parent Innovist: Report

EntrackrEntrackr ยท 12d ago
Lโ€™Orรฉal in talks to acquire Bare Anatomy parent Innovist: Report
Medial

Lโ€™Orรฉal in talks to acquire Bare Anatomy parent Innovist: Report French beauty and cosmetics major Lโ€™Orรฉal is in advanced discussions to acquire a majority stake in direct-to-consumer (D2C) personal care startup Innovist, according to a Moneycontrol report. Innovist operates brands such as Bare Anatomy, Chemist at Play, Sunscoop, and Vinci Botanicals. According to the report, the proposed deal is expected to value Innovist between $350 million and $450 million (Rs 3,240โ€“4,170 crore). The move comes as Lโ€™Orรฉal looks to strengthen its position in India. The report added that Lโ€™Orรฉal is expected to initially acquire a controlling stake in Innovist, followed by a gradual increase in ownership to 100% over the next few years. The D2C beauty and wellness space in India has witnessed a wave of strategic acquisitions and consolidation over the past few years, as large FMCG companies look to tap into digitally native brands with strong consumer recall. Recently, Hindustan Unilever Limited acquired the remaining 49% stake in Oziva for Rs 824 crore, following its earlier investments. Last month, pharmaceutical major USV acquired a 79% stake in Wellbeing Nutrition. During the same month, Mumbai-based consumer goods major Marico acquired a 60% stake in plant-based protein startup Cosmix at an equity valuation of Rs 375 crore. The trend builds on last yearโ€™s consolidation, which included HULโ€™s acquisition of skincare brand Minimalist at a pre-money valuation of Rs 2,955 crore. If completed at the aforementioned valuation, the Lโ€™Orรฉalโ€“Innovist deal will surpass the HULโ€“Minimalist deal in size.

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