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‘The future of beauty is personalized, sustainable and powered by AI’

Livemint · 1y ago

Medial

L’Oréal, the global cosmetics leader, places a strong emphasis on marketing in its strategy. With an extensive influencer network, L’Oréal engages with younger audiences like Gen Z by showcasing authenticity and uniqueness. The brand has adapted to the evolving landscape of beauty marketing by embracing technology and cultural cues. L’Oréal ensures that its global brands resonate with local markets by tailoring messaging and leveraging brand ambassadors. The company is committed to catering to consumers across all age groups, using AI-powered media and performance marketing. Sustainability is central to L’Oréal’s strategy, with goals to achieve renewable energy and reduce CO2 emissions. AI plays a significant role in marketing and product development, allowing for personalized experiences and diverse product formulations. L’Oréal keeps up with industry trends such as DTC and Ayurveda, maintaining a balance between advanced science and local relevance. Striking a balance between short-term performance and long-term brand building is crucial, combining data-driven decision-making with creativity to drive innovation and maintain brand equity.