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Lifestyle brand Terractive raises pre-Series A round

Entrackr · 17d

The Mumbai-based lifestyle activewear brand Terractive has raised Rs 8 crore in a pre-Series A funding round co-led by Fireside Ventures and DeVC (Matrix Partners). The proceeds will be utilized to accelerate fabric development and enhance product innovation, Terractive said in a press release. Co-founded in 2023 by Raena Ambani and Rahee Ambani-Choksi, Terractive empowers activewear by blending innovative fabric technology with unmatched comfort. Signature fabrics like TerraSoft, with its cotton-like feel and anti-odor properties, and CoolKnit, crafted for a cooling effect and premium look, showcase the brand’s commitment to performance and style. With a focus on quality and innovation, Terractive aims to become the go-to choice for premium everyday wear. According to Terractive, its differentiated offerings include bestsellers like the TerraSoft Cuddle Tees, 365 Men’s Shorts, and Activity Skorts. By blending cotton-soft fabrics with anti-microbial and anti-odor properties, the brand caters to modern consumers seeking versatile and premium-quality lifestyle wear. As per market research, the fashion and apparel market in India is projected to reach a revenue of $105.50 billion in 2024 and is expected to grow annually at a rate of 3.35% CAGR through 2029. Terractive aspires to create signature fabric blends centered on comfort during daily movement. For instance, their bestseller Cool Knit Fabric looks and feels like premium cotton with a surprisingly cooling sensation on the inside, all while being anti-microbial, anti-odor, and sweat-patch-free. Meanwhile, the brand claims that its Cuddle Tee range has more than 25,000 customers. It competes with other brands in this space, such as Blissclub, Carbontree, and Cukoo, among others.