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Lifestyle brand Terractive raises pre-Series A round

EntrackrEntrackr · 12m ago
Lifestyle brand Terractive raises pre-Series A round
Medial

The Mumbai-based lifestyle activewear brand Terractive has raised Rs 8 crore in a pre-Series A funding round co-led by Fireside Ventures and DeVC (Matrix Partners). The proceeds will be utilized to accelerate fabric development and enhance product innovation, Terractive said in a press release. Co-founded in 2023 by Raena Ambani and Rahee Ambani-Choksi, Terractive empowers activewear by blending innovative fabric technology with unmatched comfort. Signature fabrics like TerraSoft, with its cotton-like feel and anti-odor properties, and CoolKnit, crafted for a cooling effect and premium look, showcase the brand’s commitment to performance and style. With a focus on quality and innovation, Terractive aims to become the go-to choice for premium everyday wear. According to Terractive, its differentiated offerings include bestsellers like the TerraSoft Cuddle Tees, 365 Men’s Shorts, and Activity Skorts. By blending cotton-soft fabrics with anti-microbial and anti-odor properties, the brand caters to modern consumers seeking versatile and premium-quality lifestyle wear. As per market research, the fashion and apparel market in India is projected to reach a revenue of $105.50 billion in 2024 and is expected to grow annually at a rate of 3.35% CAGR through 2029. Terractive aspires to create signature fabric blends centered on comfort during daily movement. For instance, their bestseller Cool Knit Fabric looks and feels like premium cotton with a surprisingly cooling sensation on the inside, all while being anti-microbial, anti-odor, and sweat-patch-free. Meanwhile, the brand claims that its Cuddle Tee range has more than 25,000 customers. It competes with other brands in this space, such as Blissclub, Carbontree, and Cukoo, among others.

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Fur Jaden raises Rs 9.5 Cr in pre Series A from Gruhas Collective Consumer Fund

EntrackrEntrackr · 8m ago
Fur Jaden raises Rs 9.5 Cr in pre Series A from Gruhas Collective Consumer Fund
Medial

Snippets Fur Jaden raises Rs 9.5 Cr in pre Series A from Gruhas Collective Consumer Fund Lifestyle luggage brand Fur Jaden has picked up Rs 9.5 crore (about $1.1 million) in pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF). The proceeds will be used to accelerate growth by building high-calibre professional teams, amplifying brand presence, expanding product categories, and scaling omnichannel retail reach, Fur Jaden said in a press release. Co-founded in 2015 by Sahil Rajesh Bansal and Karishma Bansal, Fur Jaden is an innovative Indian fashion and lifestyle accessory brand committed to redefining the perception of backpacks and luggage. With a focus on sustainability, innovation, and design, the brand offers a diverse range of products that cater to the evolving needs of modern consumers, positioning itself as more than just a product manufacturer, but a lifestyle partner. Since its inception, Fur Jaden claims that it has built a devoted consumer base, delighting over 1 million customers with its curated product portfolio. This spans multiple categories, including luggage, travel duffles, backpacks, and crossbody bags. With a firm commitment to sustainability, 50% of the brand’s product line features an eco-friendly range, incorporating cruelty-free vegan leather and recycled canvas. According to market research, the Indian luggage, bags, and backpack market was estimated at Rs 20,400 crore in 2024 and is projected to reach Rs 29,900 crore by 2030, growing at a CAGR of 8% from 2025 to 2030. Over the next 16–18 months, the brand aims to achieve an annual recurring revenue (ARR) of Rs 100 crore in net revenue. Simultaneously, over the next five years, the brand is focused on cementing its position as a leading home-grown lifestyle luggage brand with a robust pan-India presence.

Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital

EntrackrEntrackr · 3m ago
Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital
Medial

Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital Perfumery brand Fraganote has raised $1 million in a pre-Series A funding round led by Rukam Capital. The fresh funds will be deployed towards expanding its fragrance portfolio, introducing new scent-forward formats, and launching offline retail pilots and immersive brand experiences, Fraganote said in a press release. Co-founded in 2022 by Arjun Anand and Garima Kakkar, Fraganote is an Indian luxury perfume brand focused on artisanal fragrances. The company manufactures its products in small batches with a high concentration of perfume oil, aiming for longer-lasting scents. It also specializes in narrative-led, culturally attuned perfumes. The Delhi-based startup aspires to redefine how India discovers, experiences, and relates to fragrance. It strives to create story-rich perfumes that reflect the moods, aspirations, and evolving lifestyle of a new India. All concepts are developed in-house by a team of aficionados to create scents like Baked Vanilla, Drunken Cake, and Beach Holiday. According to market research, India’s perfume market is on a strong growth trajectory. Valued at $281 million in FY2024, it is projected to reach $873.3 million by FY2032, growing at a CAGR of 15.23% between FY2025 and FY2032. Garima Kakkar, Co-Founder of Fraganote, said, "At Fraganote, we are building a luxury fragrance brand that is born in India but belongs everywhere. We believe India needs its own iconic perfume house, one that is modern, accessible, and built for a new generation of consumers who view brands as communities.”

The Artment raises Rs 10 Cr in pre-Series A round led by IPV

EntrackrEntrackr · 25d ago
The Artment raises Rs 10 Cr in pre-Series A round led by IPV
Medial

Snippets The Artment raises Rs 10 Cr in pre-Series A round led by IPV Home décor and lifestyle brand The Artment has raised Rs 10 crore in pre-Series A funding round led by Inflection Point Ventures. The round also witnessed participation from Siyaram Family Office, ESV, Capitar Ventures and others. IPV made its investment in this round through IPV International as well, utilizing the GIFT City route. The Gurugram-based company had previously raised $527K in a seed funding round from Harshit Poddar and others. The proceeds will be deployed over category expansion, investment in ‘Art Lab’ – a tech-platform to crunch data, launch products and towards channel expansion, The Artment said in a press release. Co-founded in 2019 by Aditya Agarwal and Aanchal Agarwal, The Artment offers a wide range of artistic home furnishings, including dining, lighting, and wall art, designed with various art movements in mind. The brand maintains a strong online presence through its website and major e-commerce platforms, and has expanded into offline luxury retail through a partnership with Taj Hotels. “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences,” said Aditya Agarwal, founder & CEO, The Artment. As per a market research, India’s home & living market, currently valued at $3.7 billion, is growing at a 15% CAGR, with 12% of sales occurring online. The Artment claims that it is EBITDA positive and is aiming to reach 100 crore ARR in the next six months. The brand has a repeat customer rate of 20%, showing trust and steady demand from the existing users. The Artment is backed by a deep supply chain network present in most key art and manufacturing clusters across India such as Moradabad, Khurja, Firozabad, and Jodhpur.

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