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Jewellery brand Nuyug raises pre-seed round led by AJVC

EntrackrEntrackr · 1m ago
Jewellery brand Nuyug raises pre-seed round led by AJVC
Medial

Nuyug, a jewellery brand focused on celebration-wear, has raised Rs 2.5 crore in a pre-seed funding round led by AJVC along with participation from other strategic angel investors. The proceeds will be allocated towards expanding its channel presence across online and offline formats, broadening product catalogue to serve diverse cultural and regional tastes, and investing in R&D and design innovation to elevate material quality and longevity, Nuyug said in a press release. Co-founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug builds a mass-premium jewellery brand that bridges the gap between imitation and fine jewellery, offering thoughtfully designed, skin-safe, gold-toned pieces crafted for weddings, festivals, and social occasions. “The category has long suffered from poor quality, run-of-the-mill designs, and an unorganized supply chain. We started Nuyug to build a brand that speaks to today’s Indian woman — someone who wants her jewellery to be stylish, safe, and celebration-ready,” said Ankur Dua, co-founder of Nuyug. In just 8 months, Nuyug claims that it has crossed Rs 1 crore ARR, launched over 400 products across multiple festive and social use-cases, and scaled across its own D2C website and leading marketplaces including Myntra, Nykaa Fashion, and Amazon.

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Car servicing startup GaadiMech raises pre-seed round led by AJVC

EntrackrEntrackr · 24d ago
Car servicing startup GaadiMech raises pre-seed round led by AJVC
Medial

Car servicing startup GaadiMech raises pre-seed round led by AJVC Car servicing platform GaadiMech.com has raised Rs 1.5 crore in a pre-seed funding round at a $2 million valuation led by AJVC. The funds will be used to expand beyond Jaipur, where it is already operational in Jodhpur and Udaipur, strengthen product and tracking capabilities, and standardize quality across service hubs, GaadiMech said in a press release. Co-founded in 2020 by Surakshit Soni and Sarvesh Kabra, GaadiMech aims to empower the automotive service industry. The company operates through an online platform and physical service centers, offering express car services, transparent pricing, and genuine parts to deliver a streamlined and reliable vehicle maintenance experience. “Car care should feel like a pit stop, not a full-day chore. With 90 minutes, live tracking, and 100% transparency, we’re rebuilding trust in an unorganized market,” said Surakshit Soni, Co-founder of GaadiMech. The company’s 90-minute Express Car Service combines parallel workflows, real-time tracking, and upfront pricing to create a pit-stop experience for car owners. It plans to scale across India with an asset-light service model. Lead investor AJVC recently announced the final close of its maiden fund, with commitments exceeding Rs 200 crore. Its recent investments include Nuyug, a jewellery brand focused on celebration wear, and Mithila Foods, an FMCG company developing Bihar-based food products.

Lab-grown diamond brand Reia Diamonds raises pre-seed round

EntrackrEntrackr · 6d ago
Lab-grown diamond brand Reia Diamonds raises pre-seed round
Medial

Lab-grown diamond jewellery brand Reia Diamonds has raised Rs 2 crore in a pre-seed funding round led by Dinesh Talera and family, along with participation from Venture Catalysts. The proceeds will be utilized to accelerate its next phase of retail expansion, strengthen its omnichannel footprint, and deepen innovation across engagement rings and versatile everyday jewellery, Reia Diamonds said in a press release. Launched in 2023 by Prapanjj S K Kota, Reia Diamonds is a jewellery brand specializing in lab-grown diamond jewellery. The brand aims to provide beautiful, high-quality, and ethically sourced lab-grown diamond jewellery. It primarily sells exquisite lab-grown diamond jewellery but also offers natural diamonds. It is known for its original designs, full customization, and transparent pricing. As per market research, India’s lab-grown diamond market is estimated at $300–350 million in 2024 and is projected to grow at a ~15% CAGR over the next decade. Reia Diamonds says that it uses certified lab-grown diamonds that are identical to mined diamonds in brilliance, and by blending innovation with craftsmanship, it creates jewellery that is conscious, timeless, and truly for the modern Indian woman. Since inception, the brand claims to have built three profitable stores across Bengaluru, Guwahati, and Coimbatore. It offers a franchise model, which enables the brand to scale rapidly while maintaining profitability.

Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital

EntrackrEntrackr · 6m ago
Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital
Medial

Firefly Diamonds raises $3 Mn in seed round led by WestBridge Capital Indian lab-grown diamond jewellery brand Firefly Diamonds has raised $3 million in its seed round led by WestBridge Capital. The proceeds will be used to accelerate the brand’s retail expansion, and its digital presence, and fuel R&D for new and distinctive jewellery collections. Co-founded by Adit and Aayush Bhansali, Firefly utilizes advanced technology to create lab-grown diamonds which offer the same physical, optical, and chemical characteristics as mined diamonds, but their production has a dramatically lower impact on the environment. It offers fine jewellery set in 14K and 18K gold. The brand has stores across 4 cities currently - Mumbai, Pune, Bengaluru, and Hyderabad with a plan to expand to over 20 locations within the following two years. In the lab-grown diamond space, Firefly Diamonds will compete with a clutch of firms including COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

Jaagruk Bharat raises Rs 1.5 Cr in pre-seed round led by AJVC

EntrackrEntrackr · 12d ago
Jaagruk Bharat raises Rs 1.5 Cr in pre-seed round led by AJVC
Medial

Jaagruk Bharat raises Rs 1.5 Cr in pre-seed round led by AJVC Jaagruk Bharat helps citizens navigate welfare schemes and public services through an easy-to-use, multilingual interface that supports discovery, application, and real-time tracking. Jaagruk Bharat, a civic-tech startup dedicated to making government services, has raised Rs 1.5 crore in a pre-seed funding round led by AJVC, the early-stage venture capital firm founded by Aviral Bhatnagar. The proceeds will be used to strengthen product development, expand collaborations with state and central government bodies, and enhance accessibility features across multiple platforms. It will also focus on scaling its reach among marginalized communities and improving system interoperability to make access to benefits faster and more reliable. Founded by Akshit and Abhishek Goel, Jaagruk Bharat helps citizens navigate welfare schemes and public services through an easy-to-use, multilingual interface that supports discovery, application, and real-time tracking. The company’s platform enables users to discover, apply for, and track government schemes and welfare services seamlessly, ensuring transparency and accountability at every step. By combining automation, vernacular support, and accessible interface design, Jaagruk Bharat is building a citizen-first ecosystem that simplifies government interactions for individuals across different socio-economic and linguistic backgrounds.

Jewelbox raises $3.2 Mn in pre-Series A round

EntrackrEntrackr · 6m ago
Jewelbox raises $3.2 Mn in pre-Series A round
Medial

Lab-grown diamond brand Jewelbox has raised $3.2 million in a pre-Series A funding round led by V3 Ventures, with participation from Atrium Angels, Dexter Ventures, Infinyte Club, Samarthya Capital, and existing investor JITO Incubation & Innovation Foundation (JIIF). In March 2024, the Kolkata-based startup had raised Rs 3.7 crore in seed funding from JIIF. The proceeds will be used to grow its store network, build brand awareness, and hire across key departments. Founded in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox sells lab-grown diamond jewellery through both online and offline channels. The firm reported an annual revenue run rate (ARR) of Rs 38 crore for FY25, up from Rs 16 crore the previous year. Jewelbox currently runs eight stores in six cities—Delhi, Gurgaon, Bengaluru, Chennai, Kolkata, and Guwahati—and aims to expand to 30 stores by the end of 2025. In the lab-grown diamond space, Jewelbox will compete with a clutch of firms, including COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds, and Firefly Diamonds. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line. Last month, Firefly Diamonds raised $3 million in its seed round led by WestBridge Capital. Jewelbox and other new brands have asked the Central Consumer Protection Authority (CCPA) to stop the use of the term "synthetic" for lab-grown diamonds, saying it confuses with imitation stones like cubic zirconia.

GoOAT raises pre-seed round led by D2C Insider Super Angels

EntrackrEntrackr · 7m ago
GoOAT raises pre-seed round led by D2C Insider Super Angels
Medial

GoOAT raises pre-seed round led by D2C Insider Super Angels D2C nutrition brand GoOAT has raised a pre-seed funding round led by D2C Insider Super Angels for an undisclosed amount. The round also saw the participation of investors including Deep Bajaj (founder of Sirona), Mohit Bajaj (co-founder of Sirona), Dhruv Kohli (founder of Boba Bhai), Shiv Dhawan (founder of First Coffee), Akash Gupta (founder of Zpyy Electric), Vikram Ahuja (founder of HomeGuru), Gagan Malhotra (lead at Swiggy Dineout), and Sanchit Garg (operation manager at Amazon). The proceeds will be used to expand GoOAT's product range and accelerate research and development tailored specifically for the Indian market. Founded by Yash Kalra, GoOAT provides breakfast and snacking meal options with its innovative, ready-in-30-second formula. It caters to the demand for nutritious and delicious options among health-conscious consumers.

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