News on Medial

Inshorts ‘Pivots’ From News To Influencer Content In Push For Growth, Engagement

Inc42 · 1y

Indian news aggregator, Inshorts, is reportedly testing a new feature within its app that would transform it into a full-fledged social media content platform. The app is said to be recruiting influencers from LinkedIn, Twitter, and YouTube to generate original content. This shift from news aggregation to social media poses regulatory challenges for Inshorts, as it risks violating the Information Technology Act. The company's decision to aggregate social media content and label it as news conflicts with the regulations that classify user-generated content as separate from news.