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Inshorts ‘Pivots’ From News To Influencer Content In Push For Growth, Engagement

Inshorts ‘Pivots’ From News To Influencer Content In Push For Growth, Engagement

Indian news aggregator, Inshorts, is reportedly testing a new feature within its app that would transform it into a full-fledged social media content platform. The app is said to be recruiting influencers from LinkedIn, Twitter, and YouTube to generate original content. This shift from news aggregation to social media poses regulatory challenges for Inshorts, as it risks violating the Information Technology Act. The company's decision to aggregate social media content and label it as news conflicts with the regulations that classify user-generated content as separate from news.

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Comments

Sumit Sahu

Insorts on the way to make medial 2.0😂

2 Replies

8

7 months ago

Syed Mohammad Abbas Rizvi

Syed Mohammad Abbas RizviHustler || Fiverr....

Then it becomes a copy of Zuckerberg thing's

Reply

2

7 months ago

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