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Inshorts ‘Pivots’ From News To Influencer Content In Push For Growth, Engagement

Inc42 · 1y ago

Inshorts ‘Pivots’ From News To Influencer Content In Push For Growth, Engagement

Indian news aggregator, Inshorts, is reportedly testing a new feature within its app that would transform it into a full-fledged social media content platform. The app is said to be recruiting influencers from LinkedIn, Twitter, and YouTube to generate original content. This shift from news aggregation to social media poses regulatory challenges for Inshorts, as it risks violating the Information Technology Act. The company's decision to aggregate social media content and label it as news conflicts with the regulations that classify user-generated content as separate from news.

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Inshorts Startup Story - Business Model, Revenue Model, Competitors and more

StartupTalky

StartupTalky · 1y ago

Inshorts Startup Story - Business Model, Revenue Model, Competitors and more

Inshorts, a digital journalism platform, is positioned for significant growth in India's expanding digital newspaper and magazine market, with revenues projected to reach INR 1,079 million by 2024. Co-founded by Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav in 2015, Inshorts pioneered concise news summaries tailored to individual preferences. The company's mission is to provide seamless access to personalized and concise informative content globally. Inshorts' revenue model relies on user engagement and cleverly placed advertisements within its user-friendly app. The company, which has raised $164.9 million in funding, also acquired Betaglide in 2015 and has diversified its offerings with the Public app. Despite financial challenges, Inshorts aims for sustained growth and impact by expanding its news services, reaching diverse language markets, and exploring global diversification. Click on "Source" button for a comprehensive study on Inshorts.

Meesho launches creator marketplace to boost influencer-driven sales

Economic Times

Economic Times · 6m ago

Meesho launches creator marketplace to boost influencer-driven sales

Meesho has launched a creator marketplace to leverage influencer-driven sales in India. The Meesho creator club offers influencers analytics, payouts, and collaboration opportunities. Features like ‘video finds’ and ‘live shop’ enhance user engagement. Meesho’s content commerce initiative, begun last year, boosted user transaction growth and partnered with over 21,000 influencers. Content commerce drives exploration of new product categories and saw triple order growth in 2024. Meesho plans to expand its creator club for broader influencer involvement.

Upskilling creators via AI, influencer platform Rigi to double creator count on its platform

Money Control

Money Control · 1y ago

Upskilling creators via AI, influencer platform Rigi to double creator count on its platform

Rigi, a platform focusing on monetization for creators, has introduced AI technology in the influencer space with its product called AI voice influencer. The platform aims to expand opportunities for content creation, promotion, and engagement by training the AI model to mimic and adapt the voice of any creator. Rigi founder Swapnil Saurav believes that the voice AI influencer will enhance audience reach, set a new standard for engagement, and increase monetization for content creators in India. The company plans to double the number of creators on its platform to 25,000 by December 2024.

Upskilling creators via AI, influencer platform Rigi to double creator count on its platform

Money Control

Money Control · 1y ago

Upskilling creators via AI, influencer platform Rigi to double creator count on its platform

Rigi, an influencer monetization platform, is introducing AI technology to enhance content creation and engagement. Their product, AI voice influencer, allows creators to mimic and adapt their voice to reach a wider audience. Rigi is also offering a trading course service called Gap Up, noting the potential for advisory services in the influencer space. The company expects a significant increase in monetization for content creators in India, aiming to double their creator count to 25,000 by December 2024.

InShorts posts flat revenue in FY24, net loss falls 26% to Rs 228 crore

Economic Times

Economic Times · 9m ago

InShorts posts flat revenue in FY24, net loss falls 26% to Rs 228 crore

Content aggregator InShorts saw stagnant revenue growth in FY24, while managing to reduce its losses. The company earned Rs 181 crore in operating revenue, similar to the previous fiscal year. However, its net loss decreased by 26% to Rs 228 crore. This decline was primarily due to InShorts reducing advertising and promotional expenses by 65% to Rs 47 crore. Meanwhile, finance costs rose to Rs 82 crore from Rs 46 crore in FY23. InShorts' long-term borrowings increased to Rs 842 crore. The company generates most of its revenue through ad placements on its app.

Driving performance via influencer marketing

Internet

Internet · 1y ago

Driving performance via influencer marketing

Marmik Mankodi, a consumer-tech investor at Blume Ventures, discusses effective influencer marketing strategies. He categorizes influencers by followers, content type, and category, and outlines methods to find and evaluate influencers. He provides practical steps for estimating impressions, measuring performance, and negotiating costs. The article is a comprehensive guide for optimizing influencer marketing campaigns for targeted audience engagement and conversions.

Here comes the AI sponcon

The Verge

The Verge · 2m ago

Here comes the AI sponcon

TikTok is introducing AI-generated influencer content through its Symphony ads platform. Brands can now create videos featuring virtual avatars showcasing products, mimicking human influencer styles. This approach automates content creation, reduces advertising costs, and expands influencer marketing with attributes like language dubbing. While AI advances provide cost benefits for advertisers, there's potential competition for human influencers, as AI-generated content could diminish rates and replace traditional influencer roles. TikTok plans to label AI-generated content appropriately.

The Inshorts ad revenue design to $100 million

Internet

Internet · 1y ago

The Inshorts ad revenue design to $100 million

This article explores Inshorts' strategic evolution in digital advertising, starting from a modest news summary app to achieving significant ad revenue. Focused on user experience and innovative ad formats like native ads and fact cards, Inshorts caters to advertisers while ensuring content integrity, leading to a premium on ad rates compared to competitors, despite having lower MAU. Click on source to read the whole article.

How do YouTubers Drive Sales for Brands

StartupTalky

StartupTalky · 1y ago

How do YouTubers Drive Sales for Brands

YouTube influencers in India are becoming powerful brand advocates, with their subscriber count, average views, and engagement rate determining the cost for promotional services. Pricing for promotional videos can range from 20,000 to 50,000 INR for an influencer with a moderate following to as much as 2 lakhs INR for famous YouTubers with millions of followers. Brands should consider the influencer's audience demographics and engagement level, with smaller and more engaged audiences often providing better value for money. Influencer marketing in India is projected to be worth Rs 2,200 crore by 2025, with personal care, food and beverage, fashion and jewelry, and mobile and electronics being the top categories.

Startups shuffle top deck, play to ace long-term profitability game

Economic Times

Economic Times · 1y ago

Startups shuffle top deck, play to ace long-term profitability game

Over the past year, numerous new economy ventures have appointed new chief executives as focus on profitability and governance intensifies. Startups such as InShorts, Mygate, Third Wave Coffee, GreyOrange, Dealshare, Porter, and Epigamia have all undergone top-level changes. Investors see this trend as positive and expect it to continue, as professional CEOs bring different skill sets required to scale up. The push for profitability and sustainable growth, coupled with tighter funding in the startup ecosystem, has led to a reevaluation of leadership positions.

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