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Driving performance via influencer marketing

Internet · 10m

Marmik Mankodi, a consumer-tech investor at Blume Ventures, discusses effective influencer marketing strategies. He categorizes influencers by followers, content type, and category, and outlines methods to find and evaluate influencers. He provides practical steps for estimating impressions, measuring performance, and negotiating costs. The article is a comprehensive guide for optimizing influencer marketing campaigns for targeted audience engagement and conversions.