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News on Medial
Influencer marketing firm vHub.ai raises funding from Z21 Ventures, others
Economic Times
·
1y ago
Medial
Influencer marketing company vHub.ai has raised an undisclosed amount of funding in a seed round led by Z21 Ventures and Start Up India Seed Fund Scheme. The funds will be used to advance the company's AI technologies, improve influencer discovery analytics, and strengthen connections between brands and influencers. vHub.ai also plans to develop additional tools for understanding audience engagement and creating effective marketing strategies. The funding will help the company scale its technology, support international expansion, and address challenges in the growing influencer marketing industry.
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Related News
Equirus' VC platform strikes first bet; vHub.ai raises seed funding
VCCircle
·
1y ago
Medial
E-mobility startup PointO and influencer marketing company vHub.ai have both secured seed funding. PointO raised $743,257 in a round led by Equirus Innovate X Fund, while vHub.ai raised an undisclosed amount from investors including Z21 Ventures and Start Up India Seed Fund Scheme. PointO plans to expand its physical centres across 10 cities over the next year, while vHub.ai intends to improve its AI technologies for influencer discovery and expand its presence.
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Influencer marketing platform Qoruz raises seed funding from Dexter Angels, others
IndianStartupNews
·
1y ago
Medial
Influencer marketing platform Qoruz has secured seed funding from Dexter Angels. The Indian startup provides tools to connect brands with influencers for marketing campaigns. The funding will likely be used to further develop its platform and expand its reach in the influencer marketing space.
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Early-stage VC z21 Ventures raises $20 million in first close of second fund
Economic Times
·
10m ago
Medial
Early-stage investment firm z21 Ventures has raised $20 million in the first close of its $40 million second fund, with WestBridge Capital as an anchor investor. The fund will continue to support technology startups in various sectors including AI, enterprise software, and healthcare. z21 Ventures was founded in 2022 by Abhinav Shashank and Raj Shekhar Singh, and its community-led model includes limited partners from companies such as Google, Cisco, and Amazon. The announcement follows the complete deployment of z21's $5 million maiden fund earlier this year. The second fund aims to raise more capital from industry experts to support early-stage founders.
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Gaming firm Nazara Technologies raises Rs 250 crore in funding from ICICI Prudential, Nikhil Kamath
Economic Times
·
1y ago
Medial
Gaming firm Nazara Technologies has raised Rs 250 crore in funding from existing investors, including ICICI Prudential and Zerodha co-founder Nikhil Kamath. The funding was part of an overall Rs 750 crore fundraise approved by Nazara's board last year. Nazara also acquired a minority stake in influencer marketing firm Kofluence Tech. The company plans to invest in game publishing and has already launched Nazara Publishing.
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Bengaluru-based influencer marketplace Flytant raises funding from ShuruUp
IndianStartupNews
·
1y ago
Medial
Flytant, a Bengaluru-based influencer marketplace, has secured an undisclosed amount of funding from ShuruUp. The company plans to utilize the investment to develop advanced technologies, enhance its flagship products, and solidify its position as a key player in the influencer marketing industry. Flytant, which already boasts over 600,000 registered influencers and partnerships with more than 1,800 brands worldwide, aims to expand into the US and MENA regions. It is focused on democratizing influencer marketing by directly connecting brands with influencers and simplifying the collaboration process. Flytant is set to launch Flytant Ads, a tool that will facilitate direct connections between brands and influencers.
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T-Hub incubated influencer marketing platform Starbuzz.ai raises $500,000 in a seed round
IndianStartupNews
·
1y ago
Medial
Hyderabad-based influencer marketing platform Starbuzz.ai has raised $500,000 in a seed funding round. The funds will be used for expanding the team, refining the product offerings, and exploring new markets such as West Asia, Canada, and Australia. Starbuzz.ai offers AI-powered solutions for brands and marketing agencies to improve their influencer marketing efforts. It helps in discovering relevant influencers, managing marketing campaigns, and providing detailed analytics. The platform has reported a threefold increase in monthly revenue and has over 500 B2B users and a network of 70,000 influencers.
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WestBridge Capital anchors first close of z21 Ventures’ second vehicle
VCCircle
·
10m ago
Medial
Venture capital firm z21 Ventures has raised $20 million for the first close of its second fund, which has a target of $40 million. The fund is anchored by WestBridge Capital, an investment firm with over $7 billion in assets under management. The second fund will invest in technology companies in sectors such as artificial intelligence, enterprise software, and healthcare. z21 Ventures' first fund, which had a value of $5 million, was fully deployed in June 2024 and invested in 26 startups. The firm was founded by alumni of IIT, Kharagpur and has a portfolio that includes companies such as Truefoundry and Gaana AI.
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Early-stage VC Z21 Ventures planning $40 million second fund
Economic Times
·
1y ago
Medial
Early-stage investment firm Z21 Ventures has fully deployed its first $5 million fund and plans to launch a second fund of $40 million. The California-based firm was set up in 2022 by Abhinav Shashank, co-founder and CEO of healthcare-focused software-as-a-service (SaaS) unicorn Innovaccer, and Raj Shekhar Singh, a former senior executive at Innovaccer. Z21 Ventures focuses on investing in enterprise software and hardware startups, with a particular interest in the India-US corridor. The second fund aims to increase the check size to $0.5-1 million and attract institutional investors alongside individual limited partners.
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Driving performance via influencer marketing
Internet
·
1y ago
Medial
Marmik Mankodi, a consumer-tech investor at Blume Ventures, discusses effective influencer marketing strategies. He categorizes influencers by followers, content type, and category, and outlines methods to find and evaluate influencers. He provides practical steps for estimating impressions, measuring performance, and negotiating costs. The article is a comprehensive guide for optimizing influencer marketing campaigns for targeted audience engagement and conversions.
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AI-powered visual merchandising platform Spyne raises $16 million
Inshorts
·
5m ago
Medial
Spyne has raised $16 million in a Series A funding round led by Vertex Ventures and others. The startup, which started as a merchandising platform serving multiple industries, shifted its focus entirely to automotive and launched an AI-powered visual merchandising platform. Its platform enables dealerships to create studio-quality images, 360-degree spin videos, and automated marketing videos.
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