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India’s consumers are changing how they buy

LivemintLivemint · 2m
India’s consumers are changing how they buy

- Two-wheeled delivery services have become popular in India's congested cities, offering quick delivery times even in heavy traffic. - Three companies, Zomato, Zepto, and Swiggy, dominate the Indian food delivery market, with Swiggy set to go public at a valuation of $15 billion. - While Zomato is currently valued at $28 billion and turning a profit, Swiggy is still incurring losses, although they have improved over the past year. - Swiggy has experienced rapid growth in user numbers, almost doubling its revenues in three years, and expanding its rider base from 2022 with almost 540 "dark stores." - The convenience of doorstep delivery appeals not only to small home dwellers but also to restaurants looking to bypass Swiggy's commission fees and the reach of e-commerce giants like Amazon and Flipkart. - Swiggy's growth is not without challenges, including legal claims, regulatory investigations, and ensuring the quality and reliability of third-party deliveries.

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