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Indian short-form video apps have over 250 million users

Economic TimesEconomic Times · 1y ago
Indian short-form video apps have over 250 million users
Medial

According to research by Redseer Strategy Consultants, short-form video (SFV) platforms in India have amassed a user base of over 250 million, with a majority of the users coming from tier-II cities and rural areas. These platforms present significant monetization opportunities, as around 40% of users engage in online transactions. The popularity of SFV platforms in India can be attributed to the availability of regional-language content produced by local talent. The rise of user-generated influencer content has also contributed to the growth of SFV platforms, with over 3.5 million influencers earning through advertising and live commerce. Brands are increasingly collaborating with SFV platforms to tap into larger audiences.

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Quibi redux? Short drama apps saw record revenue in Q1 2024

TechCrunchTechCrunch · 1y ago
Quibi redux? Short drama apps saw record revenue in Q1 2024
Medial

Short drama apps, which offer original shows cut into short clips, are experiencing a resurgence in popularity. In the first quarter of 2024, these apps generated a record revenue of $146 million, marking an 8,000% increase from the same period in the previous year. The growth is attributed to the increasing number of available apps and a rise in consumer interest. However, the quality of content in these apps is generally lower compared to previous attempts like Quibi. The United States leads in terms of both installations and revenue, followed by countries like Indonesia, India, and the Philippines. While short drama apps show potential, they still have a long way to catch up to the success of short-form video and streaming platforms.

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