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LinkedIn is experimenting with a TikTok-like video feed in its app

TechCrunch · 1y

LinkedIn is testing a new short-form video feed that resembles TikTok. The feed, located in a new "Video" tab in the navigation bar, features vertical, swipeable videos focused on careers and professionalism. Users can like, comment, and share videos. LinkedIn aims to boost engagement and discovery by providing bite-sized content. While video has become a desired format on the platform, the feature is currently in early testing and not universally available. The move allows creators to share professional advice and reach a wider audience. Some users may feel overwhelmed by the influx of short-form video feeds.