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Fashion startup Littlebox raises $2.1 Mn led by Huddle and Prath Ventures

EntrackrEntrackr · 5m ago
Fashion startup Littlebox raises $2.1 Mn led by Huddle and Prath Ventures
Medial

Ultra-fast fashion startup Littlebox has raised Rs 17.5 crore (about $2.1 million) in its maiden funding round, co-led by Huddle Ventures and Prath Ventures, along with participation from a select group of prominent angel investors. The brand was also featured on Shark Tank India Season 3, where it secured a deal with all five Sharks. The fresh funds will be deployed to deepen category verticals, strengthen the UI/UX and logistics experience, invest in packaging and consumer delight, and scale marketing to position Littlebox, the company said in a press release. Co-founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox is an ultra-fast fashion brand that serves India’s Gen Z audience with trend-led fashion that is affordable, agile, and authentically local. With real-time retail infrastructure, weekly product drops, and a radically efficient 25-days stock cycle, it eliminates dead stock and delivers fresh styles at scale. The Guwahati-based brand says it operates on a 25-days stock cycle, powered by a proprietary demand-forecasting algorithm. This ensures fresher assortments, zero dead stock, and stronger margins—all without compromising affordability. Rimjim Deka, co-founder and CEO of Littlebox, said, “Our roots in Guwahati taught us to build lean, stay grounded, and move fast. We started Littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn’t a lifeline — it’s a growth engine.” Littlebox aims to redefine fast fashion for a new generation of Indian shoppers. The brand operates a 40,000 sq ft facility in Noida and claims to launch around 100 new SKUs every week.

Spiritual startup My Tirth India shuts down ops due to lack of funds

EntrackrEntrackr · 1y ago
Spiritual startup My Tirth India shuts down ops due to lack of funds
Medial

Spiritual tech startup My Tirth India announced on Monday that it is shutting down operations due to a funding crisis. This news comes as a surprise, given that spiritual tech has emerged as one of the hottest sectors, even though the funding environment has been tight for others. In the past 15 months, over a dozen startups in the spiritual tech space have mopped up more than $40 million. My Tirth India is a pilgrimage and darshan site which used to enable tours to India’s top religious destinations by bringing temples, priests, hotels, travel agents, astrologers, ayurveda, and yoga to one platform. “..we have tried to generate as much employment as possible across cities, villages and towns encouraging people to rediscover their culture, traditions and heritage. But it’s with utter sadness that we finally have to shut down the office due to the lack of funds after the unfortunate demise of our principal shareholder and mentor,” said Indraneel Dasgupta, co-founder and CEO of My Tirth India. According to My Tirth India, it raised nearly $1 million from the late Subrata Roy who was the company’s principal shareholder and mentor. Roy was the founder and managing director of Sahara India Pariwar. Currently, singer Anup Jalota is My Tirth India’s chief mentor. Founded in 2019, the firm also launched spiritual membership programmes for travelers, and spiritual showrooms in cities like Lucknow, Varanasi, Kolkata, Noida, and spiritual products like agarbatti, dhoop, puja samagri, havan samagri, and idol, among others. According to industry reports, the Indian travel industry accounts for 10% of the country’s GDP. About 65% to 70% of the entire volume is contributed by spiritual tourism. As per data compiled by TheKredible, astro and spiritual tech startups have rmore than $40 million in the past 15 months. The notable names include Ustav App, DevDham, InstaAstro, AstroTalk, Vama, and Melooha also raised decent funding during the period. SriMandir’s parent company AppsForBharat is also in talks to raise $15 million in a new round. Entrackr exclusively reported the development in May.

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