🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
✕
Login
Home
News
Messages
Startup Showcase
Trackers
Premium
Premium Content
Jobs
Notifications
Settings
Try our Valuation Calculator →
Log In
News on Medial
How Is Snapchat Building Its India Growth Story?
Inc42
·
1y ago
Medial
Snap Inc., the parent company of Snapchat, is aiming to attract young Indians by offering a more personalized and less superficial social media experience. Unlike its competitors, Snap focuses on freeing users from the constant chase for likes, comments, and trolls. The company is targeting Gen Z users and differentiating itself with high-tech augmented reality camera filters. Snap's revenue in India increased by 20% in FY23, and it aims to tap into India's rising digital advertising market, which is projected to double by 2028. With digital advertising revenues on the rise, Snap hopes to capture a significant portion of India's 900 million+ smartphone user base.
View Source
Related News
Snapchat eyes GenZ cohort with personalised experiences to drive user growth
Thehindubusinessline
·
1y ago
Medial
Snap Inc. is focusing on attracting more GenZ users in India for its Snapchat messaging app. With India's large young population, the country presents a significant growth opportunity for the company. Snapchat offers unique features, such as AR filters and lenses, location-based feeds, and short video content, which appeal to young users. Currently, Snapchat has a user base of 200 million monthly active users in India and aims to expand further. The company also aims to tap into the Indian digital advertising market, leveraging the rise of e-commerce and influencer marketing.
View Source
Snapchat empowering 200 million users in India with AR experiences: CEO Evan Spiegel
Economic Times
·
1y ago
Medial
Snapchat CEO Evan Spiegel expressed excitement about the explosive creativity happening in India and highlighted the potential of AR experiences in the country. With 200 million users in India, Snapchat plans to bring the festive spirit to life for its Indian users with Diwali-themed AR lenses. Spiegel emphasized the importance of AR in India's future and the opportunities it brings for self-expression and learning. Snap is committed to empowering creators and supporting their aspirations through monetization avenues and innovative tools. The Indian AR creator community on Snapchat has witnessed significant growth and Snap recently launched the Lens Creator Rewards program to reward top-performing AR creators.
View Source
How the biggest consumer apps got their first 1,000 users
Lenny's Newsletter
·
1y ago
Medial
This article explores how major consumer apps like Tinder, Uber, and Snapchat gained their first 1,000 users. Through personal outreach to founders and extensive research, he identifies seven key strategies: direct engagement with target users offline and online, leveraging personal networks, creating exclusivity and FOMO, using influencers, obtaining press coverage, and building a pre-launch community. These insights are intended to help startups effectively acquire their initial user base by focusing on targeted, often unscalable early efforts.
View Source
In India, 200 million users is a relatively small number; we have room to grow: Snap cofounder Evan Spiegel
Economic Times
·
1y ago
Medial
Snap Inc, the parent company of Snapchat, has seen substantial growth in its Indian user base, doubling to 200 million monthly users in a year. The company aims to continue expanding its reach and is investing in monetization efforts in the Asia-Pacific region. Snap's CEO, Evan Spiegel, highlighted the company's focus on visual communication and emphasized the opportunities in India due to its young demographic. He discussed Snap's growth, AI and augmented reality, and monetization efforts in India during his visit.
View Source
Snapchat Parent Expands India Leadership Team With Key Appointments
Inc42
·
1y ago
Medial
Snapchat has been ramping up its presence in India, with a focus on expanding its team and increasing its monthly active user (MAU) count. The company has doubled its headcount in Mumbai, Delhi, and Bengaluru this year. With India's digital ad market expected to surpass $20 billion by 2028, up from $10 billion in 2023, Snapchat is aiming to capture a larger share of this growing market. It has already crossed the 200 million MAU mark in India.
View Source
Instagram, Snapchat, X or Threads; which was the most deleted app of 2023?
Livemint
·
1y ago
Medial
According to a study by TRG Datacentres, Instagram is the most deleted social media app, with over 1 million searches on "how to delete my Instagram account" each month. This poses a potential threat to Instagram's 2 billion user-base. Snapchat is the second most deleted app, with approximately 130,000 people searching for how to delete their account each month.
View Source
Snapchat's My AI chatbot sparks controversy with spontaneous story post and technical glitch
Startup News FYI
·
1y ago
Medial
Snapchat's My AI feature, an in-app AI chatbot introduced earlier this year, briefly exhibited an unexpected behavior that caught the attention of users. The AI autonomously posted a Story on the app and subsequently ceased responding to users' messages, leaving some Snapchat users feeling unsettled.
View Source
Facebook snooped on users' Snapchat traffic in secret project, documents reveal
TechCrunch
·
1y ago
Medial
Facebook launched "Project Ghostbusters" in 2016, aimed at intercepting and decrypting network traffic between Snapchat users and its servers to gain insights and compete with the platform. Newly unsealed court documents reveal how Facebook tried to gain a competitive advantage over Snapchat, later extending it to Amazon and YouTube. Facebook used its acquired VPN-like service, Onavo, to bypass encryption and access users' web activity. The documents also show internal emails discussing the project, with some employees expressing concern about the privacy implications. A class action lawsuit was filed against Facebook in 2020, alleging deceptive data collection practices.
View Source
Snapchat to focus on advertising business as stock drops around 48 per cent | Mint
Livemint
·
11m ago
Medial
Snapchat is focusing on expanding its advertising business and prioritizing augmented reality (AR) to catch up with competitors like Instagram and TikTok. The company's CEO, Evan Spiegel, acknowledged that their advertising business has been growing slower than rivals and is taking steps to revamp the marketing strategy. Snapchat plans to experiment with new ad formats, including ads in the chat inbox and on the Snap map feature. They also aim to develop AR glasses to enhance user experiences. Snap's stock has been struggling, but they are committed to driving growth in the coming years.
View Source
The mystery of India's missing middle class: Is it part of our growth story?
Livemint
·
1m ago
Medial
India's middle class is seemingly not driving a consumption boom similar to China’s past experience, despite India’s robust economic growth. This could lead to significant economic consequences, as India risks sidelining an important segment of its population in its growth story. Maintaining an inclusive growth trajectory is essential for India’s economic emergence, leveraging the spending potential of its burgeoning middle class to sustain consumption-led growth.
View Source
Trackers
Active Indian VC’s
OG Capital
Email
With a hands-on approach, OG Capital aims to invest in over 20 promising...
Accel Partners
Email
Early and growth-stage investments in disruptive technology companies with...
Blume
Email
Early-stage venture capital firm investing in technology startups in India. Focus on...
Access All Trackers
Startup Showcase Winners
June 2025
Buddy
Helping your parents when you are miles away
BiteStop
The Pit Stop Your Cravings Deserve
Bloomer
The next generation E-commerce platform
Enter Ongoing Startup Showcase
Top Users
Trending News on Medial
Download the medial app to read full posts, comements and news.
Go to Medial App
Not Now
Know everything that’s happening in the startup ecosystem, first.
Enable Notifications?
No, thanks
Count me in
