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Snapchat empowering 200 million users in India with AR experiences: CEO Evan Spiegel

Economic TimesEconomic Times · 1y
Snapchat empowering 200 million users in India with AR experiences: CEO Evan Spiegel

Snapchat CEO Evan Spiegel expressed excitement about the explosive creativity happening in India and highlighted the potential of AR experiences in the country. With 200 million users in India, Snapchat plans to bring the festive spirit to life for its Indian users with Diwali-themed AR lenses. Spiegel emphasized the importance of AR in India's future and the opportunities it brings for self-expression and learning. Snap is committed to empowering creators and supporting their aspirations through monetization avenues and innovative tools. The Indian AR creator community on Snapchat has witnessed significant growth and Snap recently launched the Lens Creator Rewards program to reward top-performing AR creators.

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