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Lenny's Newsletter

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How the biggest consumer apps got their first 1,000 users

This article explores how major consumer apps like Tinder, Uber, and Snapchat gained their first 1,000 users. Through personal outreach to founders and extensive research, he identifies seven key strategies: direct engagement with target users offline and online, leveraging personal networks, creating exclusivity and FOMO, using influencers, obtaining press coverage, and building a pre-launch community. These insights are intended to help startups effectively acquire their initial user base by focusing on targeted, often unscalable early efforts.

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