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How the biggest consumer apps got their first 1,000 users

Lenny's Newsletter

Lenny's Newsletter · 1y ago

How the biggest consumer apps got their first 1,000 users

This article explores how major consumer apps like Tinder, Uber, and Snapchat gained their first 1,000 users. Through personal outreach to founders and extensive research, he identifies seven key strategies: direct engagement with target users offline and online, leveraging personal networks, creating exclusivity and FOMO, using influencers, obtaining press coverage, and building a pre-launch community. These insights are intended to help startups effectively acquire their initial user base by focusing on targeted, often unscalable early efforts.

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Thousands of phones and routers swept into proxy service, unbeknownst to users

Arstechnica

Arstechnica · 1y ago

Thousands of phones and routers swept into proxy service, unbeknownst to users

According to two reports, criminals are using thousands of devices to anonymize illicit online activities. The first report claims that around 40,000 routers have been infected with malware that enables criminal activity, with approximately 1,000 new devices being added daily. This malware, a variant of TheMoon, has been able to compromise various router models over the years. The second report reveals that 28 apps on Google Play enrolled users' devices into a residential proxy network of 190,000 nodes, without their knowledge, to obfuscate internet traffic. Users are advised to update their devices and install apps from reputable sources.

Groww’s ‘Super App’ Year: Going D2C to win the fintech race

Inc42 · 2y ago

Groww’s ‘Super App’ Year: Going D2C to win the fintech race

In 2023, Groww, an investment tech platform, focused on its consumer-first approach and building trust with its users. It reached 6.63 million active investors, becoming India's biggest discount brokerage. Groww expanded its services by entering the lending and payments verticals. The company leverages a strong content stack and educational initiatives to simplify investing for its users. With an NBFC license and an acquired AMC license, Groww aims to offer a wider range of products including lending, insurance, and potentially a co-branded credit card. The company's emphasis on transparency and consumer-centric solutions sets it apart in the fintech industry.

Android user’s Ffvorite app of 2023 will annoy Google

Gizmodo

Gizmodo · 2y ago

Android user’s Ffvorite app of 2023 will annoy Google

The annual Google Play Best of App Awards for 2023 have been announced. Android users' choice app, ChatGPT, was the runner-up for "Best with AI" app, highlighting the increasing popularity of AI technology. Android users also showed their preference for nerdy pursuits, with favorite game Honkai: Star Rail and manga series That Time I Got Reincarnated By Slime. Emotionally focused apps like Voidpet Garden and Longleaf Valley were also popular. The Android app of the year, Imprint: Learn Visually, offers bite-sized lessons without the drawbacks of logging onto a social network.

Most subscription mobile apps don't make money, new report shows

TechCrunch · 1y ago

Most subscription mobile apps don't make money, new report shows

A new analysis of the subscription app economy conducted by RevenueCat reveals that the majority of mobile apps struggle to generate revenue. The report finds that after their first year, the top 5% of apps generate 200 times more revenue than the bottom quartile. The median monthly revenue for an app after 12 months is less than $50. Only 17.2% of apps will reach $1,000 in monthly revenue, and just 3.5% will reach $10,000. The report also highlights differences in revenue generation by category and forecasts trends for the year ahead, such as rising subscription prices and the use of AI for personalization.

DOJ claims green bubbles are an issue in iPhone monopoly suit

TechCrunch · 1y ago

DOJ claims green bubbles are an issue in iPhone monopoly suit

The United States Department of Justice has filed an antitrust lawsuit against Apple, focusing on the alleged anticompetitive practices related to its iMessage protocol. The lawsuit highlights how iMessage's default use between iPhone users creates a separation from Android users, affecting group chats and limiting messaging app options. Apple's resistance to making iMessage available on Android is cited as an obstacle to iPhone families switching to Android phones. The lawsuit also claims that Apple treats third-party messaging apps as inferior, limiting their functionality and not allowing them to be set as default SMS apps.

This startup believes mobile apps for businesses should work more like consumer apps

TechCrunch · 1y ago

This startup believes mobile apps for businesses should work more like consumer apps

European startup, The Mobile-First Company, is focusing on developing a suite of mobile-first business apps tailored to small and medium-sized businesses. The aim is to provide apps that solve specific tasks extremely well rather than offering an all-in-one solution. The company's first app, Amoa, is designed to help small businesses track their inventory, allowing users to scan barcodes and add pricing details. The Mobile-First Company plans to release six applications by the end of the year and monetise the most promising ones through premium features.

Instant Apps Transforming Indian Cities, Flipkart Plans Foray

StartupTalky

StartupTalky · 1y ago

Instant Apps Transforming Indian Cities, Flipkart Plans Foray

Instant grocery delivery apps like Blinkit, Zepto, Swiggy Instamart, BBNow, and Dunzo Daily are transforming the retail sector in Indian metro cities. These apps provide consumers with convenience at their fingertips, allowing them to browse and order everyday necessities with just a few taps on their smartphones. The growth of instant apps has disrupted traditional retail models, prompting retailers to rethink their strategies. With advancements in logistics and technology, these platforms are expected to expand their reach and provide personalized shopping experiences for users. The quick commerce sector in India is projected to reach a market size of USD 5 billion by 2025, driven by increasing smartphone penetration and changing consumer preferences.

Facebook, Instagram down for thousands of users globally

Livemint

Livemint · 1y ago

Facebook, Instagram down for thousands of users globally

Popular social media apps Facebook and Instagram experienced a widespread outage, affecting thousands of users worldwide. This is not the first time that Meta, the parent company of these platforms, has faced such issues. Reports suggest problems included difficulties accessing the apps, server connection issues, and problems with logging in. Internet monitoring group NetBlocks confirmed the international outages but clarified that they were unrelated to any country-level disruptions. Frustrated users took to Twitter to share their experiences and opinions on the outage.

Billdesk, Razorpay leaders talk of innovation, AI and regulation in payments industry

Money Control

Money Control · 2y ago

Billdesk, Razorpay leaders talk of innovation, AI and regulation in payments industry

Harshil Mathur, co-founder and CEO, Razorpay, and MN Srinivasu, co-founder and director, BillDesk tell Moneycontrol Startup conclave that AI will touch every aspect of the entire ecosystem and how tech remains their biggest expense

Sobering revenue stats of 70K mobile apps show why devs beg for subscriptions

Arstechnica

Arstechnica · 9m ago

Sobering revenue stats of 70K mobile apps show why devs beg for subscriptions

The RevenueCat 2025 report reveals that most mobile apps struggle to earn $1,000 monthly within two years of launch, explaining the push for subscriptions. Despite early subscription trials, many users cancel quickly, pressuring developers to sustain revenue through paywalls or upsells. Only a minority of apps attain significant earnings, with the top 5% vastly out-earning others. Developers may adopt more diverse pricing strategies, including AI-powered usage-based fees, to bolster monetization.

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