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How Gramiyaa Is Bringing Cold-Pressed Edible Oils Back In Vogue With Its D2C Playbook

Inc42 · 1y

The Covid-19 pandemic has highlighted the importance of a healthy lifestyle and strong immune system, leading to increased awareness of food choices and dietary habits. People are now more mindful of their consumption and focused on improving their overall well-being. This has resulted in the growth of new categories, including healthier cooking oil options. Consumers are actively seeking oils with quality and health benefits, leading to a shift toward traditional methods of oil production.