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Transforming India's Beverage Landscape: The Fresh Press Sets New Standards in Wellness

VCCircleVCCircle · 1y ago
Transforming India's Beverage Landscape: The Fresh Press Sets New Standards in Wellness
Medial

Founded in 2018 by Dino Morea, Mithil Lodha, and Rahul Jain, The Fresh Press is a Mumbai-based beverage company that aims to provide healthy and nutritious alternatives to traditional beverages. With a focus on natural ingredients, the company offers a range of juices, smoothies, shakes, fruit platters, and desserts that are free from sugar and preservatives. The Fresh Press has expanded to over 36 stores across India and has strategic partnerships with leading retailers. The company is also increasing its digital presence by improving its online ordering and delivery systems. With the global cold-pressed juice market projected to grow, The Fresh Press is on track for further expansion.

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Prath Ventures secures Rs 120 Cr in second close, makes three Investments

EntrackrEntrackr · 1y ago
Prath Ventures secures Rs 120 Cr in second close, makes three Investments
Medial

Venture capital firm Prath Ventures has raised Rs 120 crore in a second close co-led by SIDBI Funds and others. The fund will seek to deliver Indian consumption opportunities to its LPs while adhering to the standards of institutional fund management, Prath Ventures said in a press-release. According to a Morgan Stanley report, India’s consumption is expected to surpass $4 trillion by 2030. Co-founded in 2022 by Piyush Goenka and Harmanpreet Singh, Prath Ventures invests in digital consumer businesses and their enablers. It focuses on the seed to Series A stage and has made three investments which includes beverage maker Jimmy’s Cocktails and yet to be announced investments in consumer brands in the lifestyle and travel sector. According to the Mumbai-based company, it leverages its industry experience and network to support early-stage startups in scaling their businesses and achieving sustainable growth. The platform integrates private equity-style rigour and deep portfolio management into its investment approach. The company has backed over 20 startups including Believe Pte, Style Bazaar, Mosaic Wellness, Gokwik, Falcon, Lysto, BridgeUp and others.

Beverage startup LB Brewers raises $1.5 Mn in pre-Series A round

EntrackrEntrackr · 1y ago
Beverage startup LB Brewers raises $1.5 Mn in pre-Series A round
Medial

Beverage startup Latambarcem Brewers (LB Brewers) has secured $1.5 million (Rs 12.5 crore) in a pre-Series A round co-led by SPV, Dhruv Agarwala, Sheba Venture Holdings and others. The fresh funds will boost its growth and solidify its position as a leader in the natural functional beverage space, LB Brewers said in a press release. Co-founded in 2017 by brothers Aditya Ishan Varshnei and Anish Varshnei, LB Brewers operates under a holistic strategy, encompassing product development, manufacturing, supply chain, and brand building. The platform offers two main brands: Maka Di, offering a range of unique craft beers, and Borecha, a functional beverage brand featuring a range of health-forward beverages with a hero product being their probiotic kombucha. According to the Goa-based company, it also offers other products like Belgian Triple, Super Maka, Bavarian Keller, and others. The startup claims that its health-focused beverage has gained significant traction with a partnership with Akasa Air and Air India Express, making it the first kombucha and sparkling iced tea served on an Indian airline. Latambarcem Brewers says that it has expanded its reach to the US, Canada, UAE, and other global markets and plans to enter 11 European countries this year. The startup is projecting Rs 300 crore in annual revenue within the next three years.

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