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Transforming India's Beverage Landscape: The Fresh Press Sets New Standards in Wellness

VCCircleVCCircle · 1y ago
Transforming India's Beverage Landscape: The Fresh Press Sets New Standards in Wellness
Medial

Founded in 2018 by Dino Morea, Mithil Lodha, and Rahul Jain, The Fresh Press is a Mumbai-based beverage company that aims to provide healthy and nutritious alternatives to traditional beverages. With a focus on natural ingredients, the company offers a range of juices, smoothies, shakes, fruit platters, and desserts that are free from sugar and preservatives. The Fresh Press has expanded to over 36 stores across India and has strategic partnerships with leading retailers. The company is also increasing its digital presence by improving its online ordering and delivery systems. With the global cold-pressed juice market projected to grow, The Fresh Press is on track for further expansion.

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Basil Health raises $1.5 Mn in pre-Series A round

EntrackrEntrackr · 9d ago
Basil Health raises $1.5 Mn in pre-Series A round
Medial

Basil Health raises $1.5 Mn in pre-Series A round Beverage retail brand Basil Health has raised $1.5 million in a pre-Series A funding round from Whiteboard Capital, Brigade REAP, and the leading consumer Barbershop Fund, along with participation from Deep Bajaj, Siddharth Kothari, and others. The fresh funds will be utilized to expand across cities, strengthen the supply chain, and invest in brand building and team growth, Basil Health said in a press release. Co-founded in 2023 by Harshita Kejriwal, Akshay Chaudhari, and Karan Dwivedi, Basil Health is a clean and fresh beverage retail brand building an organized national network through compact kiosks and proprietary automated beverage machines. According to the Delhi-based startup, it has more than 70 live touchpoints and in-house IoT-enabled technology focused on creating standardized, café-quality fresh beverages at scale. It aims to lead the next wave of organized fresh beverage retail in India by combining strong brand recall with dense distribution and automation-led infrastructure. The startup’s IoT-enabled systems blend fresh ingredients directly in the cup, delivering café-quality beverages with real-time monitoring and operational control. The technology enables standardization, better margins, and distribution beyond traditional retail storefronts. It plans to scale to 1,000 touchpoints over the next three years through a mix of kiosks and automated machines. Basil currently operates over 70 kiosks and automated machines across three geographies — Delhi NCR, Bangalore, and Chandigarh. Its retail model combines compact 50 sq. ft. kiosks with 8 sq. ft. plug-and-play automated beverage machines that can be deployed inside offices, hospitals, universities, and malls.

Prath Ventures secures Rs 120 Cr in second close, makes three Investments

EntrackrEntrackr · 2y ago
Prath Ventures secures Rs 120 Cr in second close, makes three Investments
Medial

Venture capital firm Prath Ventures has raised Rs 120 crore in a second close co-led by SIDBI Funds and others. The fund will seek to deliver Indian consumption opportunities to its LPs while adhering to the standards of institutional fund management, Prath Ventures said in a press-release. According to a Morgan Stanley report, India’s consumption is expected to surpass $4 trillion by 2030. Co-founded in 2022 by Piyush Goenka and Harmanpreet Singh, Prath Ventures invests in digital consumer businesses and their enablers. It focuses on the seed to Series A stage and has made three investments which includes beverage maker Jimmy’s Cocktails and yet to be announced investments in consumer brands in the lifestyle and travel sector. According to the Mumbai-based company, it leverages its industry experience and network to support early-stage startups in scaling their businesses and achieving sustainable growth. The platform integrates private equity-style rigour and deep portfolio management into its investment approach. The company has backed over 20 startups including Believe Pte, Style Bazaar, Mosaic Wellness, Gokwik, Falcon, Lysto, BridgeUp and others.

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