News on Medial

Cold-pressed oil brand Gramiyaa raises pre-Series A funding

Entrackr · 5m ago

Medial

Snippets Cold-pressed oil brand Gramiyaa raises pre-Series A funding Gramiyaa, a vertically integrated cold-pressed oil brand, has raised Rs 7.2 crore in a pre-Series A funding round led by Homegrown Ventures, along with participation from Campus Fund and Mumbai Angels. Prior to this, the Bengaluru-based company had raised $1.14 million in a seed round from Homegrown Ventures and others. The proceeds will be used to expand its production capacity to 4 lakh litres per month, enhance sourcing capabilities, streamline manufacturing processes, and strengthen distribution channels, including its D2C platform, Gramiyaa said in a press release. Founded in 2016 by Sibi Manivannan, Gramiyaa is a brand of cold-pressed cooking oil. Their products include wood-pressed oil in a variety of flavors such as groundnut oil, sesame oil, and coconut oil. The company sells the majority of its products in Tamil Nadu through independent stores as well as online. It operates its own state-of-the-art manufacturing facility, ensuring consistency, hygiene, and process integrity. While cold-pressed oils have historically been associated with small-scale production and fragmented supply chains, Gramiyaa is redefining the category through structure and scale by prioritizing vertical integration and manufacturing excellence. It ensures consumers receive high-quality oils made from premium seeds—free from the inconsistencies that often affect the segment. Gramiyaa combines traditional wood and stone mills with modern, hygienic facilities, and ensures authentic extraction with the highest standards of safety and consistency. Offering a wide range of cold-pressed oils, the brand reaches consumers through its D2C platform, key retail outlets, e-commerce, and quick-commerce channels.