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How D2C Brand GO DESi Is Adding Modern Twist To Traditional Sweets & Candies

Inc42 · 11m ago

Go DESi, an Indian brand, is aiming to bring traditional Indian sweets into the mainstream market by targeting younger generations. Recognizing that the majority of the sweets market in India is unorganized, Go DESi aims to package and promote these beloved flavors to appeal to a wider audience. With an offline-first approach and a multi-channel strategy, Go DESi has successfully become an omnichannel brand. The company hopes to tap into the nostalgia factor and create a unique experience for consumers with its range of products.

Related News

Bottomline: Verlinvest-backed Lahori Zeera tastes success with desi twist to fizzy drinks

VCCircle

VCCircle · 1y ago

Bottomline: Verlinvest-backed Lahori Zeera tastes success with desi twist to fizzy drinks

Lahori Zeera, a brand that offers desi-flavored fizzy drinks, is experiencing success with its unique twist on traditional beverages. Backed by Verlinvest, Lahori Zeera aims for significant revenue growth in 2023-24 while remaining profitable. The company recently raised $15 million in funding and is poised for continued expansion and success in the market.

Go DESi Bags INR 41 Cr To Commercialise Age-Old Indian Treats

Inc42 · 1y ago

Go DESi Bags INR 41 Cr To Commercialise Age-Old Indian Treats

Packaged Indian treats and sweets startup, Go DESi, has secured INR 41 Cr (approximately $4.9 Mn) in funding led by Aavishkaar Capital. The funding will be used to expand its geographic reach, enhance its product portfolio, and strengthen its distribution network. Go DESi, founded by Vinay Kothari and Raksha Kothari in 2018, focuses on commercialising traditional Indian confectionery while empowering women in rural areas. The company claims to have sold over 15 Mn units and its products are available in 40,000+ stores nationwide.

Confectionary brand Go Desi secures Series B funding

VCCircle

VCCircle · 1y ago

Bengaluru-based confectionary brand Go Desi has secured $4.9 million in a Series B funding round led by Aavishkar Capital. The company plans to use the funds to expand its business geographically, increase its product offerings, and strengthen its capacity. Go Desi, known for its regional treats, will also focus on marketing and expanding its distribution reach. This investment marks Aavishkar Capital's seventh investment from its India-focused fund. Go Desi had previously raised INR 39 crore across previous funding rounds.

MS Dhoni invests in Bengaluru-based desi fitness equipment startup Tagda Raho

Economic Times

Economic Times · 1y ago

MS Dhoni invests in Bengaluru-based desi fitness equipment startup Tagda Raho

Cricket legend MS Dhoni has invested in Bengaluru-based fitness startup Tagda Raho, which offers a unique fitness program blending traditional Indian equipment and modern training applications. The startup plans to expand to four to five more states next year and aims to enter international markets. Dhoni said he was impressed by the concept and is excited to be part of the brand's vision. Tagda Raho has been utilized by professional teams and institutions and is known for its dedication to Indian physical culture.

Beyond snacks and sweets: Haldiram’s Foods now also sells premium chocolates

Livemint

Livemint · 1y ago

Beyond snacks and sweets: Haldiram’s Foods now also sells premium chocolates

Haldiram's Foods, known for its sweets and savouries, is expanding into the premium chocolate market with the launch of its Cocobay brand. Priced at Rs 150 for single serve bars and Rs 2,000 for larger packs, the chocolates are being sold in various markets including Mumbai, Pune, Nagpur, Bangalore, and Surat. The move is part of Haldiram's strategy to widen its portfolio beyond traditional sweets and snacks and tap into the growing demand for packaged foods in India. The company is also investing in its bakery and frozen foods businesses, as well as expanding its restaurant chain.

Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?

Inc42 · 11m ago

Can CHOSEN Rewrite India’s Beauty Playbook With Its Patented Skincare Solutions & LED Tech?

India's direct-to-consumer (D2C) beauty and personal care (BPC) industry has seen the rise of successful brands like Mamaearth, mCaffeine, and WoW Skin Science. CHOSEN by Dermatology, founded by Dr. Geetika Mittal Gupta, has joined the ranks. The brand offers tech-led skincare solutions based on Dr. Gupta's expertise in dermatology. CHOSEN focuses on creating smaller, more accessible versions of traditional skincare products, catering specifically to Indian skin. Despite production capacity constraints in 2023, the brand is actively acquiring more facilities to address stock shortages and support scaling. Other notable players in the D2C BPC space include Minimalist and Nykaa.

Garuda SS: Indian streetwear rooted in culture & rebellion

Inshorts · 2m ago

Garuda SS: Indian streetwear rooted in culture & rebellion

Garuda SS is an Indian streetwear brand redefining urban fashion through mythology, heritage, and rebellion. Blending Devanagari typography, temple art & modern silhouettes, it champions sustainability with hand-dyed fabrics and traditional crafts. Focused on limited drops and storytelling, Garuda SS fosters a youth-driven community proud of its roots and ready to challenge global fashion norms.

Haldiram’s Kolkata branch raises private equity funding

VCCircle

VCCircle · 9m ago

Haldiram’s Kolkata branch raises private equity funding

Haldiram's Kolkata branch of snack food brand Haldiram's has secured private equity funding from a mid-market investor. The company sells ethnic snacks and sweets and operates restaurants under the Prabhuji brand in eastern and northeastern India. The raised amount is worth Rs 235, but no other details are provided.

Snack brand Let’s Try raises $2.5 Mn led by SWC Global

Entrackr

Entrackr · 4m ago

Snack brand Let’s Try raises $2.5 Mn led by SWC Global Snack brand Let’s Try has raised $2.5 million in its latest funding round led by Singapore-based SWC Global. The existing investors are Wipro Consumer, 100Unicorns, Venture Catalysts, and boAt Lifestyle founder Aman Gupta. Prior to this, the company had secured $1.56 million from its existing investors. The proceeds will be channeled towards expanding distribution across Tier 1, 2, and 3 cities, strengthening its supply chain and backend operations, launching a diverse range of health-forward snacking options, and investing in digital and offline brand-building initiatives, Let’s Try said in a press release. Launched in 2021 by Nitin Kalra, Let’s Try aims to make delicious, high-quality snacks accessible to every Indian household. The brand offers a wide range of premium yet affordable snacks, including namkeens, wafers, cookies, cakes, and sweets, all made with top-quality ingredients. It was also featured on Shark Tank India. According to the Delhi-based company, it plans to introduce several new SKUs in modern trade and regional formats to appeal to a wider consumer base while deepening its presence across e-commerce platforms and D2C channels. As per market research, the snack market is estimated at Rs 50,000 crore, growing annually at 12%. In three years, Let’s Try claims that it has scaled its revenue from Rs 1 crore to Rs 120 crore in ARR and has set a target of crossing Rs 1,000 crore in revenue by 2028.

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

Entrackr

Entrackr · 10d ago

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund DOBRA, a food and beverage brand, has raised Rs 1.5 crore in its seed funding led by the D2C Insider Super Angels Fund. The round saw participation from D2C founders and operators, marking the brand’s first institutional raise. The proceeds will be used to scale across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales. Founded by Oxbow Brands, DOBRA is known for playful products such as pop goli soda, artisanal cotton candy, and tapioca crisps, which blend nostalgia with premium quality. Rahul Johar, co-founder of Oxbow Brands, said the funding is more than capital, it is an endorsement from entrepreneurs who have built category-defining consumer brands in India. “D2C Super Angels bring battle-tested insights that will help us scale faster,” he added. The brand aims to tap into India’s $170 billion FMCG market by offering differentiated, experience-led products that appeal to young, urban consumers. With this raise, DOBRA will strengthen operations, expand its product line, and deepen consumer trials, while laying the groundwork for international growth. D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups.

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