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Beyond snacks and sweets: Haldiram’s Foods now also sells premium chocolates

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Haldiram's Foods, known for its sweets and savouries, is expanding into the premium chocolate market with the launch of its Cocobay brand. Priced at Rs 150 for single serve bars and Rs 2,000 for larger packs, the chocolates are being sold in various markets including Mumbai, Pune, Nagpur, Bangalore, and Surat. The move is part of Haldiram's strategy to widen its portfolio beyond traditional sweets and snacks and tap into the growing demand for packaged foods in India. The company is also investing in its bakery and frozen foods businesses, as well as expanding its restaurant chain.

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