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Amazon Business corporate gifting store sees 134% growth in festive sale

Economic TimesEconomic Times · 18d
Amazon Business corporate gifting store sees 134% growth in festive sale

- Amazon Business recorded a 134% YoY growth in its corporate gifting store during the first ten days of the Amazon Great Indian Festival 2024. - The period saw a 95% increase in total orders and a 107% rise in customers making a purchase. - Kitchenware, particularly mixer grinders and juicers, showed a significant 5.5x YoY growth and emerged as the most gifted category. - Headphones and speakers were the most popular tech gifting items, while chocolates, dry fruit, and tea-coffee hampers were favored in the snacks and sweets category. - The growth in the corporate gifting store reflects the rapid adoption of e-procurement across India and the evolving needs of modern businesses. - Amazon Business, launched in 2017, serves various institutions and offers over 8,500 GST-enabled products and corporate gifting options.

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