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Amazon bets on growing premium fashion and beauty sales for Great India Festival

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Amazon India is witnessing a growing demand for premium products, particularly in the fashion and beauty categories. Customers are increasingly opting for premium brands, leading to a significant year-on-year growth in these segments. High-ticket items like gold jewellery have also experienced substantial growth. Amazon has focused on featuring and making premium brands easily discoverable for these customers. The company has launched the Premium Store on Amazon Fashion, offering over 650 premium brands. In addition, there is an increased demand for clean beauty products and Korean skincare. Amazon is also catering to budget-conscious Gen Z shoppers and expanding its selection of products popular among them. Fast last-mile deliveries are being prioritized to compete with competitors like Nykaa. The upcoming festive season sales, which have a significant impact on ecommerce revenue in India, are being prepared for by Amazon and its rivals Flipkart and Meesho.