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News on Medial
How creator economy NYC is pioneering local industry news – The write to roam
Medial
·
1y ago
Medial
Creator Economy NYC, run by Brett Dashevsky, is a prime example of a local niche newsletter that has the potential to become a multi-million dollar business. Brett's previous experience with newsletters and his immersion in the creator ecosystem have provided him with valuable insights. He began by hosting creator meetups before adding a newsletter component to CENYC. The platform Luma is used to host events, and the branding of the newsletter mimics NYC's subway system. CENYC has seen growth through events, social media, and sponsorships, with potential for even further monetization.
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‘With AI, some of the world’s greatest storytellers will come from the most random places’
Economic Times
·
3m ago
Medial
The YouTube creator economy has grown significantly, with top creators reaching vast audiences and earning substantial income. Mark Rober, Mayo Japan, and Brandon B highlight how they adapted their unique styles, blending science and culture, with content that appeals globally. AI's rise offers both challenges and opportunities, lowering entry barriers for new storytellers. Revenue streams vary among creators, often extending beyond YouTube. The evolution of content consumption, especially through platforms like TV, continues to shape the landscape.
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Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs
Money Control
·
1y ago
Medial
Venture capital investors Elevation Capital and India Quotient expressed their interest in investing in content creators who are transitioning from personal brands to building new-age enterprises in the creator economy. Monetization channels such as microtransactions and subscriptions are providing real revenue potential for creators and helping diversify the creator economy beyond ad-driven models. The rise of artificial intelligence (AI) is expected to increase productivity and open doors for more creators in content creation. However, it is acknowledged that content businesses can never be monetized similarly to services and that the majority of revenue will still come from a small percentage of paid users.
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Building the Backbone of India’s Creator Economy — The CREATE Story
StartupTalky
·
2m ago
Medial
CREATE is a leading creator management company in India, co-founded by Avi Chanodia and Piyush Agarwal, aiming to structure India’s influencer ecosystem. Focusing on more than just management, CREATE builds comprehensive careers for creators, offering services from strategy to monetization. The company emphasizes authentic storytelling and long-term success, co-creating projects and launching new initiatives. As the creator economy grows, CREATE aims to expand regionally and globally, empowering creators as entrepreneurs.
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AI age is here, but human content will remain king: YouTube CEO Neal Mohan
Economic Times
·
1y ago
Medial
YouTube CEO, Neal Mohan, has praised India for its role in driving the platform's success and innovation. He highlighted the country's vibrant creator economy, which has generated significant economic activity and job opportunities. Mohan also discussed YouTube's approach to government regulation, stating that they aim to be a positive force in supporting India's creator economy while ensuring content guidelines are enforced. He expressed excitement about India's potential, especially in terms of language diversity and the growth of video commerce. Mohan also acknowledged India's vibrant startup ecosystem and advised entrepreneurs to stay true to their passions.
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Supersquad raises Rs 2.1 Cr in pre-seed round
Entrackr
·
11m ago
Medial
Supersquad, a startup focused on creator monetization, has raised Rs 2.1 crore in a funding round led by WLDD. The round also saw contributions from angel investors Nitin Rajput and Jivraj Singh Sachar. The funds will be used to enhance Supersquad’s technology platform and expand its team. Founded in 2024 by Akash Kadyan and Anushrut Khare, Supersquad offers creators a new way to earn income through community-driven travel experiences. Creators can choose a travel destination, set their own price for the experience they host, and create a booking page to promote and sell their trips. Supersquad ensures a seamless experience by partnering with a network of certified tour operators and providing local guides for all trips. The company aims to onboard more creators, build strategic alliances with travel providers, and continually innovate to lead in the creator economy.
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Quora raised $75M from a16z to grow Poe, its AI chat bot platform
TechCrunch
·
1y ago
Medial
After 7 years from the last fundraise, Quora has raised %75M from a16z to scale its chatbot Poe. Quora is overall cashflow positive but has raised this round to scale in the creator economy chatbot space through its chatbot Poe. a16z said it is super bullish on the Quora team and potential of Poe.
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Trillion Dollar Ventures Floats INR 50 Cr Second Fund
Inc42
·
10m ago
Medial
- TDV Partners invests in pre-seed and seed stage startups - Average investment ticket size is INR 1-2 Cr - Founded in 2021 by Ujwal Sutaria - Aims to assist startups in finding product-market fit and fundraising - Focuses on industries such as spiritualitytech, fintech, gaming, creator economy, social, and consumer upgrade
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Gaming, beauty, travel and fashion among most popular segments in creator economy
Economic Times
·
1y ago
Medial
Cosmofeed, a creator-focused platform, has identified popular subsegments in the creator economy as gaming, beauty, travel, comedy, and fashion. The rise of micro-influencers, who have followers in the thousands and create authentic content on niche topics, is disrupting the marketing space. Social media platforms, short video content, and broader audience access have fueled the growth of micro-influencers. Cosmofeed recently launched the Creators' Operating System, a community dashboard to streamline digital businesses and maximize earnings for creators, freelancers, solopreneurs, and micro-entrepreneurs.
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India implements new measures to boost domestic growth amid global trade challenges
Economic Times
·
4d ago
Medial
India is implementing new measures to boost domestic growth amidst global trade challenges, including US tariffs. The government focuses on enhancing ease of doing business and fostering investment-friendly policies. Officials plan to deregulate the economy, review the GST framework, and reduce business-government touchpoints. Strengthening local manufacturing and reducing import dependence are key goals. Meetings with industry stakeholders are ongoing to identify policy interventions, aiming for a growth rate of around 6.5% by FY26.
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Blackstone, South City Mall, and Amazon in news
VCCircle
·
5m ago
Medial
Blackstone Inc is teaming up with Citigroup Inc to raise at least $200 million to finance the acquisition of South City Mall in Kolkata. Citigroup intends to syndicate this debt to local and global investors, including private credit funds. This strategic move is significant in the real estate and investment industry as it showcases the collaboration between major financial entities to facilitate substantial capital access for property acquisition.
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