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Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

Money ControlMoney Control · 10m
Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

Venture capital investors Elevation Capital and India Quotient expressed their interest in investing in content creators who are transitioning from personal brands to building new-age enterprises in the creator economy. Monetization channels such as microtransactions and subscriptions are providing real revenue potential for creators and helping diversify the creator economy beyond ad-driven models. The rise of artificial intelligence (AI) is expected to increase productivity and open doors for more creators in content creation. However, it is acknowledged that content businesses can never be monetized similarly to services and that the majority of revenue will still come from a small percentage of paid users.

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