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Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram

EntrackrEntrackr · 1m ago
Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram
Medial

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram E-commerce major Amazon India has expanded its ultra-fast delivery service, Amazon Now, to Gurugram, further expanding its quick commerce footprint across large Indian cities. Amazon Now enables delivery of daily essentials within 10 minutes through a network of micro fulfilment centres located close to customer neighbourhoods. The service is available through the main Amazon app for select pin codes. The company first piloted the 10-minute delivery service in Bengaluru in December last year. During the pilot, Amazon offered a limited assortment of everyday products, including groceries, personal care items, and small household essentials. Following the Bengaluru pilot, Amazon expanded the service to Delhi, where it rolled out Amazon Now across select locations in the city. In September, Amazon further extended Amazon Now to Mumbai. At the time, the company said it had set up more than 100 micro fulfilment centres across Bengaluru, Delhi, and Mumbai to support the 10-minute delivery promise. Amazon recently said that it is opening two micro fulfilment centres every day to enable 10-minute deliveries across more neighbourhoods in Bengaluru, Delhi, and Mumbai. According to the company, the aggressive expansion expects to take Amazon Now’s footprint to over 300 centres by the end of the year, from around 100 during the festive season. In a recent social media post, Amazon India head Amit Agarwal said the company had piloted the quick delivery service from micro fulfilment centres in Haryana, where teams are able to pick, pack, and deliver everyday essentials within minutes. The move coincides with heightened activity in the quick commerce segment, with players such as Zepto, Blinkit, and Instamart stepping up their expansion efforts. Amazon’s rival Flipkart entered the space earlier with the launch of its quick delivery service, Minutes, in Gurugram and other parts of the NCR region late last year.

Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus

EntrackrEntrackr · 3d ago
Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus
Medial

News All Stories Blinkit removes 10 min delivery branding after govt intervention; ​​Zepto, Instamart, others in focus According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers. Harsh Upadhyay 13 Jan 2026 15:41 IST Follow UsNew UpdateQuick commerce platform Blinkit has reportedly removed its 10-minute delivery claim from all its platforms following directions from the Union Ministry of Labour.Multiple media reports, citing sources, said that Blinkit has replaced its earlier tagline referring to 10 minute delivery with messaging that highlights the number of products delivered to customers’ doorsteps. However, the platform continues to display delivery timelines of as low as 8 minutes in select locations, as reflected on its website and app.The move follows a meeting between Union Labour Minister Mansukh Mandaviya and senior executives from food delivery and quick commerce platforms, including Zomato, Swiggy, and Zepto. The meeting focused on delivery timelines and working conditions of platform-based workers.According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers.The intervention followed a nationwide protest by gig workers on New Year’s Eve. Workers across multiple platforms raised concerns related to income security, safety, and pressure linked to time based delivery targets.Ultra fast delivery models have expanded rapidly in India over the past few years, with several platforms promoting delivery within short time windows. These models have attracted regulatory attention as the sector continues to scale.According to Economic Times, government sources indicated that other quick commerce and food delivery platforms such as Swiggy Instamart, Zepto, BigBasket, and Flipkart Minutes may also review delivery time related branding and messaging, although no official announcements have been made by these companies so far.Entrackr has reached out to Instamart and Zepto for comments.

10 min food delivery startup Swish raises $14 Mn

EntrackrEntrackr · 10m ago
10 min food delivery startup Swish raises $14 Mn
Medial

Exclusive: 10 min food delivery startup Swish raises $14 Mn Swish, a 10-minute food delivery startup, has secured Rs 122.32 crore in its Series A funding round, led by Hara Global Capital and existing investor Accel India. This follows just three months after its $2 million seed round. The board at Swish has passed a special resolution to issue 4,762 Series A compulsory convertible preference shares at an issue price of Rs 2,56,334 each to raise Rs 112.3 crore or $14 million, its regulatory filing accessed from the Registrar of Companies shows. Hara Global Capital led the round with Rs 69.56 crore while Accel India invested Rs 52.18 crore. Kunal Shah-led QED innovation, and Gaurav Munjal (CEO of Unacademy) and Sumer Juneja, investment advisor at SoftBank, participated with Rs 20.5 lakhs, Rs 5 and Rs 30.7 lakh respectively. According to Entrackr's estimates, the company has been valued at around Rs 522 crore or $60 million post-allotment. After the new funding round, Hara Global Capital will own 13.33%, while Accel India will hold a 27.24% stake in the company. Co-founders Aniket Sunil Shah, Sureshkumar Sarana, and Ujjwal Sukheja will each retain a 16.38% share following the Series A round. Founded in 2024, Swish’s 10-minute delivery model operates within a 1.5–2 km radius using cloud kitchens called ‘delight centers,’ ensuring fresh and hygienic food is delivered swiftly through its optimized full-stack approach. Swish is competing in the fast-expanding instant food delivery market, where Zomato, Swiggy, and Zepto are leading the charge. Zomato-owned Blinkit has also launched Bistro, a standalone app for instant food delivery. In December, Bhavish Aggarwal-led Ola entered the segment, while emerging players like Magicpin and Zing are gaining traction. The latest entrant to the space is cloud kitchen unicorn Rebel Foods, which has introduced a new app called QuickiES.

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