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Haircare startup Moxie Beauty raises $15 Mn in Series A led by Bessemer

EntrackrEntrackr · 24d ago
Haircare startup Moxie Beauty raises $15 Mn in Series A led by Bessemer
Medial

Haircare brand Moxie Beauty has raised $15 million in a Series A funding round led by Bessemer Venture Partners. Existing backer Fireside Ventures also participated in the round, along with angel investors including Navin Parwal, Sangeet Agarwal, and Arjun Purkayastha. The firm did not disclose its valuation. Earlier in July last year, the Gurugram-based brand had raised Rs 17.3 crore ($2.1 million) in a new round led by Fireside Ventures. Back in April 2023, Moxie had raised $669K in its seed round from Amplify Partners, OTP Venture Partners, and others. The new proceeds will be used to expand its product development and research efforts, hire across key functions, and scale distribution channels. Moxie Beauty said it is working on new product formats and formulations, with a focus on styling and scalp health categories. Founded in 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty focuses on haircare products designed for Indian hair textures and climate conditions. The firm currently has a portfolio of 19 products spanning shampoos, conditioners, styling formats, and scalp care. Its products are sold across online platforms such as Nykaa and Amazon. According to Moxie, it has crossed Rs 100 crore in annual recurring revenue within two years of launch and reported a four-fold increase in monthly revenue over the past year. It also claims that several of its products rank among top-selling items in their respective categories on major marketplaces, with an overall customer retention rate of over 40%. Moxie sources a portion of its raw materials globally and develops formulations in-house. Some products are positioned as category-first offerings in the Indian market. The lead investor Bessemer Venture Partners had closed a $350 million in capital for its second dedicated India fund in March this year. Its recent investments include Graph AI, Seekho, and TransBnk.

Related News

Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures

EntrackrEntrackr · 1y ago
Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures
Medial

D2C haircare brand Moxie Beauty has raised Rs 17.3 crore or $2.1 million in a new round led by Fireside Ventures. The round also saw participation from a group of angel investors, including Samir Singh (ex Unilever CMO Personal Care, Chair Unilever Asia), Arjun Purkayastha, Suhasini Sampath (founder, Yoga Bar), Navin Parwal and Sangeet Agrawal (founders, Mokobara). In April last year, the Gurugram-based startup had raised $669K in its seed round from Amplify Partners, OTP Venture Partners and others. The new proceeds will be used towards product innovation and research, hiring talent, and expanding distribution channels. Launched by Nikita Khanna and Anmol Ahlawat, Moxie Beauty makes salon-quality hair care products that are tailored for Indian hair textures. Besides essentials like shampoo and conditioner, it offers leave-in products and styling products that help tackle dryness and frizz.

Haircare brand &Done raises $3 Mn in Series A led by RTP Global

EntrackrEntrackr · 1d ago
Haircare brand &Done raises $3 Mn in Series A led by RTP Global
Medial

Haircare brand &Done raises $3 Mn in Series A led by RTP Global Haircare brand &Done has raised $3 million in a Series A round at a post-money valuation of Rs 125 crore, led by RTP Global. The round also saw participation from All In Capital, Suashish, and angel investors Kitty Agarwal, along with Kunal Bahl and Rohit Bansal, co-founders of Titan Capital. The fresh capital will be used to scale research and product development, expand the team, grow its salon network, and invest in brand building, the company said. Founded in 2023 by Saumya Yadav and Atit Jain, &Done is a premium professional haircare brand focused on science-backed products designed specifically for Indian hair types and climatic conditions. The brand works with global formulation partners and salons to develop products tested in real Indian environments, following a salon-first business model. &Done aims to address key challenges faced by Indian salons, where imported products are often designed for temperate climates and Caucasian hair, while domestic alternatives lack high-performance formulations. Its products use globally sourced active ingredients and are tested with Indian consumers and professional stylists. The brand’s professional range is available across 500+ premium salons in Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, and Hyderabad. It currently offers four professional SKUs and two retail products, sold online and offline, with multiple launches planned for 2026. &Done said it has served 15,000 customers through its website, 35,000 via marketplaces, and has a presence in over 500 salons. The brand competes with players such as Olaplex, Nexxus, Redken, and Moxie.

GVFL leads $2 Mn pre Series A round in Protouch

EntrackrEntrackr · 2m ago
GVFL leads $2 Mn pre Series A round in Protouch
Medial

GVFL leads $2 Mn pre Series A round in Protouch Protouch has raised $2 million in a pre-Series A round led by GVFL, with participation from Ennission India Capital and Anicut Capital. The company is valued at $10 million post this round. The proceeds will be used to expand the product portfolio, invest in R&D, and scale online and offline distribution. Founded in 2022 by Tanisha Lakhani, Protouch operates in the beauty and personal care appliances segment. It sells haircare, skincare and grooming devices that enable at-home usage for consumers. Its products include an automatic hair multi-styler using airflow technology, LED-based devices for skin and hair, and a dual-sided trimmer. Protouch has developed devices for Indian hair and skin types. The brand claims to have served over 200,000 customers and has expanded to the Middle East. It has recorded 15x revenue growth in 30 months and operates profitably. Protouch plans to introduce new products in haircare and skincare and set up a manufacturing unit over the next few years. Protouch competes with appliance and beauty tech brands such as Dyson, Philips, Vega, Havells, BeautIQ, Agaro, and imported direct-to-consumer beauty tech devices. Its positioning is between low-priced mass appliances and higher-priced international brands. Over the next three to five years, Protouch targets wider category expansion and higher household penetration in the beauty appliance segment.

Krieya raises Rs 7 Cr led by Sauce and Riverwalk Holdings

EntrackrEntrackr · 2m ago
Krieya raises Rs 7 Cr led by Sauce and Riverwalk Holdings
Medial

Krieya Beauty & Wellness has raised about Rs 7 crore (around $788K) in its first funding round led by Sauce, with Riverwalk Holdings as co-lead. Aneesh Sheth, founder of Dr. Sheth's, also participated. The proceeds will be used to prepare for the launch of its first brand in Q3 FY26, scale research, and build product capabilities. Founded by Siddharth Sharma, Krieya is a beauty and personal care company focused on research-led product development for Indian consumers. The company is building premium haircare, skincare, and wellness brands with proprietary formulations designed for Indian biology and usage behavior. Krieya has conducted research with over 500 consumers and carried out six months of product trials for its first haircare brand. Krieya’s first brand will launch in Q3 FY25-26 with a focus on the haircare category. The company is building products based on a research-led model, with 10 products currently in pre-launch testing. Krieya’s current approach includes building a BioPrint of Indian consumers to inform product formulation. The founder has prior experience at Honasa Consumer and was part of the team that scaled Dr. Sheth’s after acquisition. The company plans to build premium science-led brands across beauty, personal care, and wellness.

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