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Govt considering mandatory system to put brakes on Ecommerce sites’ fake reviews

Inc42 · 1y ago

Govt considering mandatory system to put brakes on Ecommerce sites’ fake reviews

The Indian government is considering implementing a mandatory system for e-commerce platforms to combat fake reviews, as the country experiences a surge in online shopping. This follows the government's recent notification of guidelines to address "dark patterns" and curb deceptive practices by e-commerce companies. These guidelines now identify 13 types of dark patterns, up from the previous 10. The Secretary of the Department of Consumer Affairs emphasized the need for authentication of product reviews and mentioned plans to release guidelines to prevent "greenwashing." The government has warned e-commerce platforms against using dark patterns in their user interfaces.

Related News

Govt to bring in barcodes to fight fake drug menace

Economic Times

Economic Times · 4m ago

Govt to bring in barcodes to fight fake drug menace

The Indian government plans to enforce mandatory barcodes or QR codes on labels of antimicrobials, narcotics, vaccines, and psychotropic drugs to combat counterfeit medicines. This measure aims to enhance drug authenticity and traceability, addressing past incidents of fake drug refilling in hospital pharmacies. The regulation, set to amend drug rules, overcame stakeholder opposition, focusing on public interest. Earlier initiatives included cancer drugs, with mandatory barcodes on top-selling brands for authenticity verification.

Amazon, Tripadvisor, other companies team up to battle fake reviews

Economic Times

Economic Times · 2y ago

Amazon, Tripadvisor, other companies team up to battle fake reviews

Amazon, Tripadvisor, and several other companies have formed a coalition to combat fake reviews. The coalition includes companies like Glassdoor, Expedia Group, and Booking.com, and aims to protect access to trustworthy consumer reviews worldwide. The group will develop standards for identifying fake reviews and share information about how bad actors operate. Fake reviews have been a long-standing issue for online marketplaces, often fueled by brokers who solicit fake customer reviews through social media and messaging apps. Regulators, including the FTC, have also been working to crack down on fake reviews and propose penalties for violators.

Using advanced AI to spot and remove fake customer reviews: Amazon

Economic Times

Economic Times · 2y ago

Using advanced AI to spot and remove fake customer reviews: Amazon

Amazon is using advanced artificial intelligence (AI) to identify and block fake product reviews on its platform ahead of Black Friday. The company employs AI to analyze reviews for indicators of fakery before publication. Amazon takes swift action, including blocking or removing fake reviews, revoking review permissions, and legal action against bad actors. In 2022, Amazon proactively blocked over 200 million suspected fake reviews globally. The company utilizes machine learning models and natural language processing to detect anomalies indicating fake or incentivized reviews.

Spain's watchdog clears Amazon, Booking.com, Tripadvisor over fake reviews

Economic Times

Economic Times · 1y ago

Spain's watchdog clears Amazon, Booking.com, Tripadvisor over fake reviews

Spain's anti-trust watchdog, CNMC, has cleared Amazon, Booking Holdings, and Tripadvisor of participating or facilitating fake reviews on their websites. The investigation was prompted by a consumer association's complaint. CNMC found no evidence of the platforms being involved in publishing false opinions and acknowledged their efforts to detect and combat fake reviews. The watchdog did, however, recognize potential violations of consumer protection regulations and referred the complaint to the consumer rights authority. Amazon has stated that it takes action against fake reviews, while Booking Holdings and Tripadvisor have yet to comment.

Budget 2024 | Govt to set up ecommerce export hubs for MSMEs: FM Nirmala Sitharaman

Economic Times

Economic Times · 1y ago

Budget 2024 | Govt to set up ecommerce export hubs for MSMEs: FM Nirmala Sitharaman

The Indian government plans to establish ecommerce export hubs in order to support micro, small, and medium enterprises (MSMEs) and traditional artisans to enter international markets. These hubs will be established as public-private partnerships. The move aims to improve efficiency in operations and enhance market accessibility, including exports, for direct-to-consumer (D2C) businesses, small vendors, and aggregators. Additionally, the budget includes measures such as reducing the turnover threshold for mandatory onboarding on TReDs platform, opening new branches to serve MSMEs, and implementing a credit guarantee scheme for MSMEs. The government's efforts to promote ecommerce exports were also highlighted in the recent Economic Survey.

Airtel says new fraud detection system shielded 3.5 mn users in Delhi-NCR

Economic Times

Economic Times · 4m ago

Airtel says new fraud detection system shielded 3.5 mn users in Delhi-NCR

Airtel has implemented an advanced AI-powered fraud detection system, safeguarding over 3.5 million users in Delhi-NCR within 43 days of its launch. This system automatically protects both mobile and broadband customers, scanning SMS, WhatsApp, and other platforms, blocking access to harmful sites in under 100 milliseconds. This initiative is significant in combating the rising instances of digital fraud where users are deceived online via malicious links and fake profiles.

Phishing you a Happy Diwali: AI advancements pave the way for cybercriminals

Economic Times

Economic Times · 1y ago

Phishing you a Happy Diwali: AI advancements pave the way for cybercriminals

- Cyberattacks and frauds are increasing during the festive season in India. - AI-enabled technology, including deepfakes, is making it harder to spot scams and social engineering attempts. - AI-powered fraud can lead to the theft of personal and financial information. - Web scraping activities, fake reviews, and fraudulent travel and accommodation sites are common during the festive season. - AI facilitates automated and scalable scam operations, voice scams, and adaptive tactics. - Users should exercise caution during the festive season, be wary of phishing attempts, and avoid sharing personal information or making payments on suspicious websites.

GenAI To Provide Offline Shopping Experience To Online Shoppers

Inc42 · 1y ago

GenAI To Provide Offline Shopping Experience To Online Shoppers

Ecommerce players are leveraging generative AI to enhance customer interaction and improve the online shopping experience. GenAI has the potential to eliminate the search box on ecommerce sites as customers can directly interact with the AI to make purchases, similar to offline shopping. Healthify, a Bengaluru-based startup, has implemented GenAI to enhance its chatbot and develop a photo-to-food recognition system. While GenAI offers cost and time efficiency, it still requires some human intervention for a final check. However, personalized interaction is important as customers can differentiate between AI and human interaction. AI is also impacting high-paying jobs rather than low-paying ones.

CAIT Vs Amazon & Flipkart: Trade Body Calls For Establishing Dedicated Ecommerce Regulator

Inc42 · 1y ago

CAIT Vs Amazon & Flipkart: Trade Body Calls For Establishing Dedicated Ecommerce Regulator

- CAIT proposes a unified dispute resolution mechanism and regulatory framework for ecommerce platforms. - CAIT emphasizes the protection of smaller sellers' rights to free and fair trade. - CAIT advocates for the abolition of mandatory GST registration for conducting ecommerce operations. - The competition watchdog has found both Amazon and Flipkart guilty of violating antitrust directions. - CAIT's recommendations aim to address concerns related to ecommerce platforms and promote a healthier marketplace.

Govt Mulls Separate Semiconductor R&D Unit With Short Project Timelines

Inc42 · 1y ago

Govt Mulls Separate Semiconductor R&D Unit With Short Project Timelines

The Indian government is considering the establishment of a dedicated research and development (R&D) centre for semiconductors. The proposed India Semiconductor Research Centre (ISRC) aims to focus on semiconductor research that can quickly be put into industrial production. The R&D centre would operate separately from other research activities and could potentially evolve into an independent entity. The detailed plans for the initiative are expected to be revealed after June's general elections. The semiconductor industry in India is experiencing significant growth and is projected to reach a market value of $55 billion by 2026.

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