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GenAI To Provide Offline Shopping Experience To Online Shoppers

Inc42Inc42 · 1y ago
GenAI To Provide Offline Shopping Experience To Online Shoppers
Medial

Ecommerce players are leveraging generative AI to enhance customer interaction and improve the online shopping experience. GenAI has the potential to eliminate the search box on ecommerce sites as customers can directly interact with the AI to make purchases, similar to offline shopping. Healthify, a Bengaluru-based startup, has implemented GenAI to enhance its chatbot and develop a photo-to-food recognition system. While GenAI offers cost and time efficiency, it still requires some human intervention for a final check. However, personalized interaction is important as customers can differentiate between AI and human interaction. AI is also impacting high-paying jobs rather than low-paying ones.

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