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GenAI To Provide Offline Shopping Experience To Online Shoppers

Inc42Inc42 · 1y ago
GenAI To Provide Offline Shopping Experience To Online Shoppers
Medial

Ecommerce players are leveraging generative AI to enhance customer interaction and improve the online shopping experience. GenAI has the potential to eliminate the search box on ecommerce sites as customers can directly interact with the AI to make purchases, similar to offline shopping. Healthify, a Bengaluru-based startup, has implemented GenAI to enhance its chatbot and develop a photo-to-food recognition system. While GenAI offers cost and time efficiency, it still requires some human intervention for a final check. However, personalized interaction is important as customers can differentiate between AI and human interaction. AI is also impacting high-paying jobs rather than low-paying ones.

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Chat-based e-commerce key priority for WhatsApp: Meta India head

LivemintLivemint · 1y ago
Chat-based e-commerce key priority for WhatsApp: Meta India head
Medial

WhatsApp is set to prioritize conversational commerce, also known as chat-based e-commerce, in India as businesses use the platform to engage users and convert them into online shoppers. A report conducted by Meta India and Bain & Company found that around 450 million Indian users were not proficient in online shopping, presenting an opportunity for businesses to utilize conversational platforms like WhatsApp to target this subset. With features such as chat-based assisted shopping and in-chat payment functionality, businesses aim to provide a seamless and personalized online shopping experience. Furthermore, around 70% of the surveyed enterprises plan to increase investments in these solutions, including generative AI technology, to enhance customer service and support.

Dopplr raises $750K from Cornerstone Ventures

EntrackrEntrackr · 11m ago
Dopplr raises $750K from Cornerstone Ventures
Medial

Dopplr, a provider of virtual try-on solutions for apparel brands selling online, has raised $750,000 in funding led by Cornerstone Ventures , with participation from U.S-based BAT VC. The proceeds will be used to ramp up Dopplr’s operations across a wider range of apparel categories, including sportswear, lifestyle, and innerwear brands. Founded in 2020, Dopplr’s innovative virtual try-on technology empowers online apparel brands to offer a photorealistic 3D experience for their customers. It allows shoppers to create digital twins, determine their ideal size for each product, and visualise how the clothes would appear on their own bodies. This personalised approach also generates valuable behaviour data that captures detailed customer shopping habits online. Using this data, Dopplr empowers brands to make informed decisions and personalise the shopping experience for their customers.

Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report

YourStoryYourStory · 10m ago
Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report
Medial

More than 60% of shoppers on Meesho, an ecommerce marketplace, plan to increase their online shopping budgets, indicating a growing trend of ecommerce adoption in Tier II cities. The company's report, "E-commerce Festive Forecast 2024," suggests a shift towards planned shopping, with 60% of respondents preparing their festive purchases in advance. Social media and influencers play a significant role in shaping consumer purchasing decisions, with 40% of shoppers driven by FOMO and 50% relying on influencer affiliate links. Positive reviews, high-quality content, and detailed product information also influence online purchases. Meesho has created around 850,000 seasonal job opportunities this festive season, a 70% increase from last year.

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