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News on Medial
Government enforces new rules for influencers endorsing products and therapies
Startup News FYI
·
2y ago
Medial
The Union government has implemented fresh guidelines to ensure that social media influencers and endorsers of medical products or therapies adhere to the Consumer Protection Act. The rules target misleading advertisements, unsubstantiated claims, and lack of transparency in health and wellness endorsements, incorporating penal provisions under the consumer protection law.
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Related News
Government Regulations' Impact on Influencer Marketing in India
StartupTalky
·
1y ago
Medial
The Advertising Standards Council of India (ASCI) has recently revised its guidelines for influencers to ensure transparency and authenticity in influencer endorsements. The guidelines require influencers to use a disclosure label when posting advertisements on social media. They also extend to health and financial influencers, who must have relevant qualifications and disclose them prominently when endorsing products. The ASCI has expanded the definition of celebrities to include social media influencers. These guidelines aim to build consumer trust and promote responsible practices in influencer marketing.
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Italy regulator tightens rules on influencers after Ferragni scandal
Reuters
·
1y ago
Medial
Italy's communications authority, AGCOM, has approved new rules aimed at improving transparency regarding social media posts made by celebrities and influencers with large online followings. The decision comes after influencer Chiara Ferragni was fined over €1 million by Italy's antitrust agency for lack of clarity in a Christmas charity initiative. The rules will initially apply to Italian influencers working with Italian brands and having over 1 million followers. Failure to clearly label advertising content could lead to fines of up to €600,000. The regulations also require influencers to adhere to codes of conduct, including avoiding fake news and discriminatory posts.
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[Update] ED Summons Rana Daggubati, Vijay Deverakonda, Others For Promoting Illegal Betting ED Books Rana Daggubati, Vijay Deverakonda, 27 Others For Promoting Illegal Betting
Inc42
·
1m ago
Medial
The Enforcement Directorate (ED) summoned actors including Rana Daggubati and Vijay Deverakonda for allegedly promoting illegal online betting platforms like Junglee Rummy and A23. An Enforcement Case Information Report (ECIR) was filed against 29 individuals, including celebrities and social media influencers, accused of endorsing these platforms. The allegations include significant financial compensation for promotions, potentially violating the Public Gambling Act, 1867, and involving large-scale money laundering. This investigation follows multiple FIRs in Andhra Pradesh and Telangana.
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The Influencers Getting Paid to Promote Designer Knockoffs From China
Wired
·
1y ago
Medial
A rising trend of social media influencers promoting illegal knockoff products from China is becoming a challenge for tech platforms to combat. Influencers connect Western buyers to Chinese sites like Pandabuy, which act as intermediaries for counterfeit shopping marketplaces. These influencers earn a commission for each sale generated through their promotion. Brands like Nike are taking legal action against influencers who promote counterfeit products. Tech platforms like TikTok suspend accounts that engage in promoting counterfeits. Overall, the counterfeit industry accounts for about 2.5% of global trade each year.
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AliExpress is first online marketplace to face DSA investigation by EU
TechCrunch
·
1y ago
Medial
The European Union has launched its third formal investigation under the Digital Services Act (DSA), targeting China's AliExpress. The DSA is a set of ecommerce rules that require larger platforms to conduct risk assessments and face penalties for violations. This investigation will focus on potential breaches of DSA rules related to risk management, content moderation, advertising transparency, and traceability of traders on AliExpress. Concerns include non-compliant products, child safety risks, and transparency issues with influencers' use of the platform. The investigation allows the EU to impose interim measures but does not confirm any violations at this stage.
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AI influencers are missing the one thing companies hire human influencers for
Business Insider
·
1y ago
Medial
AI influencers, created using advanced AI generative technology, are emerging on platforms like Instagram and TikTok. While some brands have paid these AI-generated influencers to promote their products, they lack the authenticity that makes human influencers influential. The power and leverage that influencers have over their audience's purchasing decisions stem from their authenticity. AI influencers may be able to generate revenue through platforms like Fanvue, but their ability to convince masses of people to buy products is limited. Additionally, there is a question of ethics and customer discernment when it comes to AI-generated adult content creators.
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Disha Patani Joins Insight Cosmetics as Brand Ambassador
Startup News FYI
·
2y ago
Medial
Actress Disha Patani becomes the brand ambassador for Insight Cosmetics, endorsing holistic beauty and safe skincare practices. Her collaboration with the company underscores a focus on promoting all-encompassing well-being and advocating for skincare products that prioritize safety and effectiveness.
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SEBI To Vote On Regulating Finfluencers On June 27 Meet
Inc42
·
1y ago
Medial
The market regulator is considering new regulations to limit the revenue model of unregistered financial influencers in India. These rules could potentially prevent SEBI-regulated entities from engaging with unregistered finfluencers in any way. The concern stems from the influence these finfluencers hold over investments due to their mass appeal.
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Government Implements Stricter KYC Measures for Mobile SIM Cards to Combat Cybercrimes
Startup News FYI
·
2y ago
Medial
In a decisive move aimed at combating the surging wave of cybercrimes and financial frauds, the government has taken significant strides to tighten the know-your-customer (KYC) process for mobile SIM cards, encompassing both individual and business connections. Ministry of Communications Enforces Comprehensive Regulations The Ministry of Communications has introduced a comprehensive set of regulations.
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Draft Data Protection Act Rules To Be Floated By Sep: IT Min
Inc42
·
1y ago
Medial
The Indian government is working on finalizing the rules for implementing its new digital media regulatory framework. The draft rules are expected to be released for consultation within a month, according to IT minister Ashwini Vaishnaw. The government has been working on the digital implementation of the Act before framing the rules. Despite receiving presidential assent in August last year, the law is yet to come into effect as some provisions require further clarification and additional clauses.
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![[Update] ED Summons Rana Daggubati, Vijay Deverakonda, Others For Promoting Illegal Betting ED Books Rana Daggubati, Vijay Deverakonda, 27 Others For Promoting Illegal Betting](https://inc42.com/cdn-cgi/image/quality=75/https://asset.inc42.com/2025/03/betting-apps-social-1-1.png)
