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Google Tweaked Search to Comply With EU Rules. Yelp Says It Makes Results Even More Unfair

Wired · 9m

Google has been conducting tests on new search results designs in Europe to comply with upcoming rules that prevent tech giants from favoring their own services. However, Yelp claims that these design tweaks have had a negative impact on its competitors, making users less likely to click through to Yelp or other Google rivals. The results of Yelp's tests have raised concerns that Google's efforts to comply with the Digital Markets Act (DMA) are insufficient and may be more harmful than the current situation. Google argues that the changes provide more opportunities for services like Yelp to be featured in search results, but Yelp and other companies are calling for a stricter enforcement of the DMA. The European Commission plans to open an investigation into Google on March 7, when enforcement of the law begins.