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Google rolls out changes for users, apps developers as EU tech rules loom

Economic TimesEconomic Times · 8m
Google rolls out changes for users, apps developers as EU tech rules loom

Google has announced changes to its search results and new tools for app developers in order to comply with EU tech rules aimed at reducing the power of Big Tech. Under the Digital Markets Act, which comes into effect in March, tech giants such as Google, Amazon and Apple must adhere to stricter regulations. The changes include providing more traffic to intermediaries and aggregators, while reducing visibility for hotels, airlines, merchants, and restaurants in search results. Additionally, app developers will be able to use alternative billing systems and promote their products directly to European users outside of the app. Google will also introduce data portability software, making it easier for developers to move user data to other platforms.

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