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Apple to let developers distribute apps directly from their sites

Economic TimesEconomic Times · 1y ago
Apple to let developers distribute apps directly from their sites
Medial

Apple announced that software developers will soon be able to distribute apps directly to European Union (EU) users from their own websites. This move, set to take place in the spring, is in response to new EU rules that require Apple to open up its closed ecosystem. The Digital Markets Act (DMA) requires Apple to allow alternative app stores on iPhones and enable developers to opt out of using Apple's in-app payment system, which charges high fees. Apple will provide authorized developers with APIs to facilitate app distribution from the web and offer more flexibility in in-app promotions and transactions. These changes come amidst criticism of Apple's compliance efforts from rivals.

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