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Google blocked or removed over 5.5 billion ads in 2023

Economic Times · 1y

Google revealed in its annual Ads Safety Report that it blocked or removed over 5.5 billion ads and 12.7 million advertiser accounts in 2023, an increase from the previous year. The report highlighted efforts to combat scam ads and promote transparency, including the verification of election advertisers and the introduction of disclosure requirements for election ads containing synthetic content. Google also took action against advertisements violating policies related to misrepresentation and financial services. The impact of generative AI was identified as a key trend, presenting both challenges and opportunities for enforcement efforts.