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Ghazal Alagh's Mamaearth forays into personal wash category with moisturising lotion soaps

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Ghazal Alagh's Mamaearth forays into personal wash category with moisturising lotion soaps

Honasa Consumer Ltd, the parent company of Mamaearth, has ventured into the personal wash category by introducing a range of moisturising lotion soaps. This move aims to address the lack of innovation in the personal wash market and meet the growing demand for natural and eco-friendly products. The new products are made with safe ingredients and come in recyclable packaging, aligning with Mamaearth's focus on safety and environmental sustainability. The brand's expansion into this category reflects its commitment to offering a diverse range of toxin-free options for consumers. With strong financial performance, Mamaearth is well-positioned for further growth and innovation in the personal care industry.

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