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Game Day Glory Zepto's Record-breaking Surge in Orders Fueled by Cricket Finals and Unique Collaborations

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Game Day Glory Zepto's Record-breaking Surge in Orders Fueled by Cricket Finals and Unique Collaborations

Zepto, an on-demand delivery platform, experienced its highest-ever order volume of over 450,000 during the India-Australia ICC Men’s Cricket World Cup final. The strategic collaboration with Thums Up resulted in the delivery of 200,000 complimentary beverages, boosting traffic and highlighting the impact of major sporting events on consumer preferences. Additionally, Zepto observed a 40% increase in puja flower orders during limited Chhath Puja celebrations, displaying the platform's adaptability to diverse cultural festivities. This success highlights the platform's ability to leverage collaborations, cater to market demands, and capture consumer attention.

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