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India-Australia World Cup Final: sales of chips, jerseys, puja flowers zoom on Blinkit, Zepto

Economic Times

Economic Times · 1y ago

India-Australia World Cup Final: sales of chips, jerseys, puja flowers zoom on Blinkit, Zepto

Quick commerce companies Blinkit and Zepto are seeing a surge in sales of puja flowers and chips during the India-Australia World Cup final. Zepto's CEO Aadit Palicha mentioned a spike in puja flower sales during the match, while Blinkit's CEO Albinder Dhindsa noted that orders for chips were on track to reach an all-time high. Both companies also reported a high demand for Indian cricket team jerseys, promising speedy deliveries.

Related News

Game Day Glory Zepto's Record-breaking Surge in Orders Fueled by Cricket Finals and Unique Collaborations

Business Bytes

Business Bytes · 1y ago

Game Day Glory Zepto's Record-breaking Surge in Orders Fueled by Cricket Finals and Unique Collaborations

Zepto, an on-demand delivery platform, experienced its highest-ever order volume of over 450,000 during the India-Australia ICC Men’s Cricket World Cup final. The strategic collaboration with Thums Up resulted in the delivery of 200,000 complimentary beverages, boosting traffic and highlighting the impact of major sporting events on consumer preferences. Additionally, Zepto observed a 40% increase in puja flower orders during limited Chhath Puja celebrations, displaying the platform's adaptability to diverse cultural festivities. This success highlights the platform's ability to leverage collaborations, cater to market demands, and capture consumer attention.

Quick commerce feels the love as Valentine day sales surge

Economic Times

Economic Times · 1y ago

Quick commerce feels the love as Valentine day sales surge

Quick commerce platforms like Zepto, Swiggy, and Blinkit reported record-breaking sales on Valentine's Day. Orders for items such as flowers, chocolates, perfumes, and contraceptives surged, with Zepto experiencing a 20-25% increase compared to normal days. Swiggy Instamart saw a significant spike in sales for roses and chocolates, while Blinkit reported their highest-ever orders per minute. The average order values also increased due to higher prices in high-demand categories. These occasions are becoming key drivers for user acquisition and retention in the quick commerce industry.

Quick Commerce Platforms To Deliver Gold,Silver Coins In 10 Mins

Inc42 · 1y ago

Quick Commerce Platforms To Deliver Gold,Silver Coins In 10 Mins

Quick commerce platforms like Swiggy Instamart, Tata's bigbasket, and Zepto have partnered with gold-focused platforms and companies to deliver gold and silver coins within 10 minutes on Akshaya Tritiya, a festival significant for buying gold and silver. Swiggy Instamart has partnered with Malabar Gold and Diamonds, while Zepto has tied up with Jar's in-house jewellery brand, Nek. The platforms also plan to deliver other puja essentials like deity photos and fresh flowers in the same timeframe. These partnerships aim to boost sales and tap into the growing trend of buying gold during the festival.

Asia Cup 2023: Disney+ Hotstar Breaks Records With 2.8 Cr Peak Viewership During India-Pakistan Match

Inc42 · 1y ago

Asia Cup 2023: Disney+ Hotstar Breaks Records With 2.8 Cr Peak Viewership During India-Pakistan Match

The India vs. Pakistan cricket match on Disney+ Hotstar achieved a record-breaking 2.8 crore concurrent viewers, setting a new digital viewership record for any India match. The previous record was 2.52 crore concurrent viewers for the 2019 Cricket World Cup semi-final against New Zealand. Disney+ Hotstar offered free streaming of the Asia Cup and ICC Men’s Cricket World Cup for mobile users, likely contributing to the surge in viewership. This move was seen as a strategic response to competition from JioCinema, which attracted 32 million viewers for the IPL 2023 final.

F&B, quick commerce log 40-50% sales jump on T20 final night

Economic Times

Economic Times · 1y ago

F&B, quick commerce log 40-50% sales jump on T20 final night

F&B and quick commerce companies experienced a surge in sales and revenues during the T20 World Cup final and India's victory against South Africa. Simpl, a merchant checkout network, reported a 40% increase in consumer spending on its platform during the final. One8 Commune restaurant and The Beer Cafe also saw significant revenue increases on that day. Other outlets, such as SOCIAL and Charlee restaurant, experienced higher sales as well. The events created a lively atmosphere and attracted both regular and new customers, resulting in increased revenue for these businesses.

Why Zomato Is Facing Insolvency Plea? Story Behind The Unpaid Dues

OutlookIndia

OutlookIndia · 5m ago

Why Zomato Is Facing Insolvency Plea? Story Behind The Unpaid Dues

Zomato is facing an insolvency plea from Nona Lifestyle, a uniform supplier, over unpaid dues of Rs 1.64 crore. Nona Lifestyle claims Zomato owes them for uniforms and World Cup jerseys. The National Company Law Tribunal (NCLT) has adjourned the case, requesting further clarifications. Zomato denies the allegations, citing delays on Nona Lifestyle's part, which caused reputational harm. The plea was initially dismissed but later revived by Nona Lifestyle for resolution.

Gurugram-based agency grants Monday off over World Cup loss

Livemint

Livemint · 1y ago

Gurugram-based agency grants Monday off over World Cup loss

Gurgaon-based advertising company, Marketing Moves & MARKETING MOVES AGENCY, granted its employees a one-day leave after India's loss in the ICC Cricket World Cup 2023. The company's decision to offer this leave was seen as a morale booster and an opportunity for the employees to recover from the loss and return to work with renewed energy. The move was praised for prioritizing employee well-being and promoting a value-driven culture. Australia defeated India by 6 wickets in the final match.

Ecommerce discounts shrink on day three on 30% surge in festive sales

Economic Times

Economic Times · 1y ago

Ecommerce discounts shrink on day three on 30% surge in festive sales

Ecommerce discounts have reduced by 30% on the third day of festive sales in India. This decline in discounts indicates a shift in focus towards profitability for Indian startups. Additionally, the Cricket World Cup is seen as a major opportunity for bars, restaurants, theaters, and delivery platforms to boost their businesses. Despite this, social media users express surprise at the low attendance during India's first match against Australia.

Zomato faces insolvency plea over alleged Rs 1.64 crore unpaid dues

Economic Times

Economic Times · 5m ago

Zomato faces insolvency plea over alleged Rs 1.64 crore unpaid dues

Food delivery service Zomato faces an insolvency plea from Nona Lifestyle over alleged unpaid dues of Rs 1.64 crore for uniforms and merchandise, including ICC World Cup jerseys. Nona claims Zomato delayed payments and used pressure tactics; Zomato denies this, citing missed delivery deadlines by Nona, resulting in penalties. The National Company Law Tribunal has delayed proceedings to April 3 for further clarification. Zomato argues it only paid for delivered items after deductions.

Magicpin food delivery order doubles to 10 lakh on ONDC during World Cup

Economic Times

Economic Times · 1y ago

Magicpin food delivery order doubles to 10 lakh on ONDC during World Cup

Food delivery orders on hyperlocal startup magicpin doubled to 10 lakh during the cricket World Cup matches on the government-backed Open Network for Digital Commerce (ONDC) network. Magicpin delivered 35,000 food orders during the India versus Pakistan match and peaked at 50,000 orders on a single day during the India versus Australia match. The company had offered discounts worth Rs 50-100 crore to cricket fans on food delivery and other categories during the World Cup. Magicpin's food delivery business is witnessing 2 times growth month-on-month.

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