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From Reels to Retail: India’s influencers turning as next startup founders - The Economic Times

Economic Times

Economic Times · 1m ago

From Reels to Retail: India’s influencers turning as next startup founders - The Economic Times

Indian social media influencers are transitioning to entrepreneurship by launching brands in beauty, fashion, and other sectors, leveraging their strong audience connections. This shift expands the value of influencer marketing, with influencers competing alongside celebrities by appealing to niche communities. Influencers use storytelling and trust to drive brand success, creating opportunities in India's growing creator economy. Companies like Pocket Aces and AnyMind Group support these ventures by offering market research, product testing, and distribution assistance.

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ET Soonicorns Summit 2025: Licious founders on building India’s first scaled meat brand - The Economic Times

Economic Times

Economic Times · 14d ago

At the ET Soonicorns Summit 2025, Licious founders Abhay Hanjura and Vivek Gupta discussed transforming India's fragmented meat market into a premium category. They highlighted Licious's approach of ensuring quality, hygiene, and convenience through their farm-to-fork model and cold chain system. The founders shared insights on brand-building, operational excellence, and expanding into omnichannel retail to enhance consumer trust and loyalty, turning traditional meat buying into a reliable and modern experience.

Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times

Business Insider

Business Insider · 8m ago

Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times

According to research by Emarketer, Instagram is set to generate more than half of Meta Platforms' advertising revenue in the U.S. next year. The platform's monetization efforts, including the introduction of Reels, have contributed to its success in capturing marketers' attention. With TikTok potentially facing a ban in the U.S., Reels and YouTube Shorts could emerge as attractive alternatives, further boosting Instagram's growth. Emarketer suggests that in the event of a TikTok ban, Instagram could capture over one-fifth of the reallocated ad dollars. As Reels gains traction, its revenue share is expected to rise alongside Instagram Explore and potentially Threads by 2025.

Instagram influencers, watch out: AI is already coming for your jobs

Business Insider

Business Insider · 1y ago

Instagram influencers, watch out: AI is already coming for your jobs

AI influencers are gaining popularity and taking paid gigs away from human influencers in the creator economy, according to a report. Virtual influencers, who are computer-generated and resemble real people, are striking lucrative deals with luxury brands. Examples include Aitana López, an AI influencer with over 243,000 followers on Instagram, and Lil Miquela, one of the first virtual influencers, who has worked with Prada and Calvin Klein. Brands are turning to virtual influencers in an attempt to cut costs and increase visibility. However, some human influencers express concerns about their AI counterparts being mistaken for real people.

IIT Delhi-incubated deeptech startup Green Aero secures 1.6 million from pi Ventures - The Economic Times

Economic Times

Economic Times · 1m ago

IIT Delhi-incubated deeptech startup Green Aero secures 1.6 million from pi Ventures - The Economic Times

Green Aero, a deeptech startup incubated at IIT Delhi, raised $1.6 million in seed funding led by pi Ventures, with Antler participating, to develop next-generation propulsion systems for defense and hydrogen-powered aviation. The funds will support R&D, in-house testing, and team expansion. The startup plans to commercialize its first small-category engine within 12 months and aims to advance indigenous propulsion technologies for aerospace, naval, and civil aircraft, marking a significant step in India’s aerospace innovation.

StampMyVisa acquires Kunal Shah-backed travel tech startup Teleport - The Economic Times

Economic Times

Economic Times · 15d ago

StampMyVisa acquires Kunal Shah-backed travel tech startup Teleport - The Economic Times

StampMyVisa, a B2B visa platform, has acquired Teleport, a travel tech startup backed by notable founders like Kunal Shah. This acquisition aims to merge Teleport’s consumer focus with StampMyVisa's infrastructure to enhance visa services across India and Southeast Asia. Founded in 2023, StampMyVisa assists various clients with visa applications for over 60 countries. The company is also seeking $3 million for its next growth phase, aiming to create a seamless visa experience.

Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppers - The Economic Times

Economic Times

Economic Times · 2m ago

Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppers - The Economic Times

Flipkart, owned by Walmart, is leveraging social videos and livestreams to attract young Indian online shoppers. The strategy aims to outpace competitors like Amazon and Reliance in India’s massive e-retail market. With about 650 million smartphone users, over 270 million shop online, making India the second-largest e-retail market. Flipkart’s video engagement surged, with 200 million users in the first half of 2025. The platform plans to expand video content in various categories.

Will AI take your job? - The Economic Times

Economic Times

Economic Times · 2m ago

Will AI take your job? - The Economic Times

Amid concerns about AI-driven job displacement, individuals are increasingly turning to meditation for clarity and inner balance. As AI automates more tasks, the focus shifts to enhancing uniquely human traits like intuition. Meditation is gaining popularity, particularly among students and professionals, as a means to cultivate these qualities and maintain focus and balance in a tech-saturated world. This pursuit of personal potential is viewed as essential for navigating the evolving technological landscape.

Cybersecurity startup Mitigata raises $5.9 million from Nexus Venture Partners, others - The Economic Times

Economic Times

Economic Times · 24d ago

Cybersecurity startup Mitigata raises $5.9 million from Nexus Venture Partners, others - The Economic Times

Bengaluru-based Mitigata, a cyber resilience startup, raised $5.9 million from Nexus Venture Partners and other investors. As India’s only full-stack cyber resilience platform, Mitigata integrates cybersecurity, compliance, and insurance. The funds will enhance its AI-backed security tools and expand its services and market presence. Serving over 500 enterprises across 25 sectors, Mitigata plans to establish global security centers and enhance its team, emphasizing cyber risk quantification, 24x7 monitoring, and incident response.

From Critique to Collaboration: Piyush Goyal Engages Founders on India's Startup Future

OutlookIndia

OutlookIndia · 4m ago

From Critique to Collaboration: Piyush Goyal Engages Founders on India's Startup Future

Union Commerce Minister Piyush Goyal engaged with startup founders, including OYO’s Ritesh Agarwal, to discuss India’s startup ecosystem, focusing on deeptech, policy frameworks, and expanding to smaller cities. This follows his earlier criticisms of Indian startups. Goyal emphasized government support through funds of funds and easing business operations for startups in Tier 2 and 3 cities. The Startup Policy Forum’s initiative, Startup Baithak, aims to create a roadmap for India’s startup growth, featuring prominent startup founders.

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Economic Times

Economic Times · 1y ago

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form video platforms like TikTok, Snap, and Meta are vying for ad dollars as they capitalize on TikTok's uncertain future in the US. TikTok announced new sports and entertainment partnerships, including clips of the Paris Olympics from NBCUniversal. Meanwhile, Snap revealed collaborations with NBCUniversal and Live Nation to send influencers to the games and host concert clips. Meta focused on its TikTok competitor, Reels, during its NewFront. Despite the uncertainty, advertisers are focusing on near-term opportunities and exploring innovative capabilities on these platforms.

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