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From Reels to Retail: India’s influencers turning as next startup founders - The Economic Times
Economic Times
·
1m ago
Medial
Indian social media influencers are transitioning to entrepreneurship by launching brands in beauty, fashion, and other sectors, leveraging their strong audience connections. This shift expands the value of influencer marketing, with influencers competing alongside celebrities by appealing to niche communities. Influencers use storytelling and trust to drive brand success, creating opportunities in India's growing creator economy. Companies like Pocket Aces and AnyMind Group support these ventures by offering market research, product testing, and distribution assistance.
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India in reasonably good spot; retail investors should stay invested for long: Sebi chairman
Economic Times
·
3m ago
Medial
SEBI Chairman Tuhin Kanta Pandey believes India is in a strong economic position despite global challenges. He emphasizes long-term investments for retail investors amidst market volatility, citing India’s resilience, low fiscal deficit, and manageable debt. Pandey advises investors to avoid panic, gain better financial awareness, and be cautious of speculative trades. He acknowledges increased investor awareness and SEBI's efforts to curb speculative losses, urging avoiding unregistered financial influencers and understanding asset allocation choices.
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What is good for India is good for Reliance, says Mukesh Ambani; read RIL Chairman's full letter to shareholders
Economic Times
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1d ago
Medial
Mukesh Ambani, Chairman of Reliance Industries, highlighted the company’s evolution into a globally admired enterprise that embodies India’s entrepreneurial spirit in a letter to shareholders. He emphasized Reliance's commitment to integrating next-generation technologies across its diverse portfolio, including energy, retail, and digital services. Ambani lauded India’s economic resilience and emphasized Reliance’s role as a technology-driven enabler of inclusive growth. Despite global challenges, Reliance achieved robust financial performance and expansion, marking its commitment to innovation and national progress.
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Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times
Business Insider
·
7m ago
Medial
According to research by Emarketer, Instagram is set to generate more than half of Meta Platforms' advertising revenue in the U.S. next year. The platform's monetization efforts, including the introduction of Reels, have contributed to its success in capturing marketers' attention. With TikTok potentially facing a ban in the U.S., Reels and YouTube Shorts could emerge as attractive alternatives, further boosting Instagram's growth. Emarketer suggests that in the event of a TikTok ban, Instagram could capture over one-fifth of the reallocated ad dollars. As Reels gains traction, its revenue share is expected to rise alongside Instagram Explore and potentially Threads by 2025.
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Instagram influencers, watch out: AI is already coming for your jobs
Business Insider
·
1y ago
Medial
AI influencers are gaining popularity and taking paid gigs away from human influencers in the creator economy, according to a report. Virtual influencers, who are computer-generated and resemble real people, are striking lucrative deals with luxury brands. Examples include Aitana López, an AI influencer with over 243,000 followers on Instagram, and Lil Miquela, one of the first virtual influencers, who has worked with Prada and Calvin Klein. Brands are turning to virtual influencers in an attempt to cut costs and increase visibility. However, some human influencers express concerns about their AI counterparts being mistaken for real people.
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India is playing its cards well, says CEA amid Trump tariff disruption
YourStory
·
4m ago
Medial
Venkatramanan Anantha Nageswaran, Chief Economic Advisor to the Indian government, emphasizes India’s resilience amidst global trade turmoil, notably from US tariffs. Speaking at Startup Mahakumbh 2025 in New Delhi, he stresses India's intrinsic economic strengths, including domestic consumption and growing service exports, predicting around 6.5% growth. Despite global volatility, he advocates leveraging economic fundamentals and sees disruptions as opportunities to reevaluate traditional economic models, highlighting India's strategic economic positioning.
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Can India build its own ChatGPT? Hanooman.ai, Microsoft & CoRoverAI take the stage at ET Soonicorns Summit 2025 - The Economic Times
Economic Times
·
1m ago
Medial
India is determined to establish itself in the global AI arena, with ambitions to create its own AI models akin to ChatGPT. The Economic Times Soonicorns Summit 2025 in Bengaluru highlights this effort, featuring industry leaders discussing India’s AI strategy. With favorable government support and a burgeoning startup ecosystem, India aims to leverage its cultural and linguistic diversity to forge unique AI solutions, creating potential domestic and international economic opportunities.
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From Critique to Collaboration: Piyush Goyal Engages Founders on India's Startup Future
OutlookIndia
·
3m ago
Medial
Union Commerce Minister Piyush Goyal engaged with startup founders, including OYO’s Ritesh Agarwal, to discuss India’s startup ecosystem, focusing on deeptech, policy frameworks, and expanding to smaller cities. This follows his earlier criticisms of Indian startups. Goyal emphasized government support through funds of funds and easing business operations for startups in Tier 2 and 3 cities. The Startup Policy Forum’s initiative, Startup Baithak, aims to create a roadmap for India’s startup growth, featuring prominent startup founders.
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Tech platforms make pitch for ad deals as TikTok is roiled by politics
Economic Times
·
1y ago
Medial
Short-form video platforms like TikTok, Snap, and Meta are vying for ad dollars as they capitalize on TikTok's uncertain future in the US. TikTok announced new sports and entertainment partnerships, including clips of the Paris Olympics from NBCUniversal. Meanwhile, Snap revealed collaborations with NBCUniversal and Live Nation to send influencers to the games and host concert clips. Meta focused on its TikTok competitor, Reels, during its NewFront. Despite the uncertainty, advertisers are focusing on near-term opportunities and exploring innovative capabilities on these platforms.
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Indian startup shutdowns soar 12x amid market reset
Inshorts
·
3m ago
Medial
India’s startup ecosystem faced a sharp correction as over 28,000 startups shut down in two years. This is a 12x surge from earlier trends. Fuelled by premature funding, market saturation, and lack of PMF, the shakeout reflected a return to disciplined investing. Experts believe this reset will pave the way for stronger, fundamentals-driven startups in India’s next growth phase.
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Why do most startups fail before they even begin?
Inshorts
·
1y ago
Medial
Many founders find themselves stuck in the -1 to 0 stage of starting up. They quit because they fail to develop a strong conviction in their startup idea. Conviction that comes from the right feedback, guidance and mentorship. This is why Inc42 collaborated with India’s top investors to bring them as faculty in FounderX.
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