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WROGN raises $9 Mn from Aditya Birla Digital Fashion

EntrackrEntrackr · 9m ago
WROGN raises $9 Mn from Aditya Birla Digital Fashion
Medial

Men’s apparel brand WROGN has raised approximately Rs 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL), increasing ABDFVL’s stake in the D2C fashion brand from 17.10% to 32.84% on a fully diluted basis, as per a stock exchange filing. Earlier, in June this year, WROGN secured Rs 125 crore ($15 million) from TMRW House of Brands, an Aditya Birla Group company. This investment saw TMRW acquiring a 16% stake in WROGN, valuing the Bengaluru-based brand at around $105 million. Aditya Birla Group’s TMRW has now backed eight Indian fashion brands, including men’s casualwear brand The Indian Garage Co, casualwear Bewakoof, athleisure brand Nobero, children’s brand Nauti Nati, denim label Urbano, and casualwear brands JuneBerry and Veirdo. Founded in 2014 by siblings Anjana and Vikram Reddy, WROGN is a leading name in casual wear, offering a wide range of apparel, footwear, and accessories. Leveraging cricketer Virat Kohli’s influence, the brand has expanded its reach through exclusive brand outlets and partnerships with major e-commerce platforms. Since its inception, WROGN has raised approximately $90 million from investors like Accel, Flipkart, Virat Kohli, and Sachin Tendulkar. In November 2020, Flipkart invested an undisclosed amount in WROGN’s Series F round. Flipkart is also an investor in Hrithik Roshan’s HRX, which competes with WROGN. WROGN’s revenue from operations dropped by 29.2% to Rs 243.75 crore in FY24, down from Rs 344.3 crore in FY23. Despite implementing cost-cutting measures, the Virat Kohli-backed brand saw its losses up by 28.2%, reaching Rs 56.76 crore compared to Rs 44.26 crore in FY23, primarily due to a sharp decline in sales. According to a recent report by TMRW X Bain & Company, the fashion and lifestyle sector is India’s second-largest consumer category, valued at $110 billion, with online sales accounting for around $11 billion, or 10% of the market.

Libas raises $18 Mn in maiden external round from ICICI Venture’s fund

EntrackrEntrackr · 1y ago
Libas raises $18 Mn in maiden external round from ICICI Venture’s fund
Medial

Fast fashion omnichannel ethnic wear brand Libas has raised Rs 150 crore ($18 million) by IAF Series 5, a fund managed by ICICI Venture. This is the first external funding round for the decade-old company. Libas will strengthen its omni-channel presence and ramp up its exclusive brand and retail outlets across key metros and tier I, II, and III cities over the next few years, the company said in a press release. Libas also plans to leverage its brand, design capabilities, technology infrastructure, and supply chain network across channels to create the omnichannel business. Led by Sidhant Keshwani, Libas offers ethnic wear and comfortable fusion silhouettes with an online presence on platforms such as Flipkart and Myntra, alongside offline presence through EBOs, large format stores and multi-brand outlets. It solely focuses on women’s fashion. According to the Delhi-based company, a significant portion of the revenue comes from the brand’s own D2C channels. Recently, the brand announced Bollywood actress Kiara Advani as its brand ambassador. Libas claims that it crossed Rs 500 crore revenue mark in FY24 and the projection seems pretty much feasible as the firm posted Rs 365 crore in operating revenue in the fiscal year ending March 2023. During the same period, its profit stood at Rs 13.8 crore. Several fast fashion brands have raised funds in the past couple of years. The list counts Newme, DSLR, French Crown and Virgio, a startup launched by former Myntra’s CEO Amar Nagaram. As per a media report, Virgio was planning to return most of the capital it raised from the investors after a failed pivot.

Fashion brand Outzidr raises $3.1 Mn led by RTP Global

EntrackrEntrackr · 7h ago
Fashion brand Outzidr raises $3.1 Mn led by RTP Global
Medial

Fashion brand Outzidr raises $3.1 Mn led by RTP Global Co-founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr is a digital-first fashion brand offering on-trend western wear for Indian women aged 18–28. The Bengaluru-based startup has raised Rs 27 crore (around $3.1 million) in a pre-Series A round led by RTP Global along with participation from existing investor Stellaris Venture Partners. Outzidr, a fashion brand built for Gen Z women, had previously raised Rs 30 crore (around $3.5 million) in a seed round led by Stellaris Venture Partners. The proceeds will be utilized for the next phase of growth, including the launch of its first exclusive offline store by March 2026 and expansion of its design, operations, and technology teams. Outzidr launches up to 2,000 new styles every month, or 500 every week, through its own D2C platform and leading marketplaces like Ajio, Myntra, and Nykaa Fashion. “Outzidr represents the energy of a new generation — fast-paced, fresh, and fearless,” said Nirmal Jain, Co-founder and CEO of Outzidr. “We’re building a brand that listens, learns, and reacts in real time. This fundraiser is a strong validation of our mission to become the everyday fashion choice for Gen Z women — and of the incredible team and opportunity we’re building for.” According to market research, India’s fast fashion market is currently valued at around $10 billion and is projected to surge to over $50 billion by FY 31, growing at a ~30% CAGR. In just five months, the brand claims to have gained more than 100,000 customers. It primarily competes with other notable players in this space such as NEWME, Zudio, and Style Union.

Fashion startup Littlebox raises $2.1 Mn led by Huddle and Prath Ventures

EntrackrEntrackr · 7d ago
Fashion startup Littlebox raises $2.1 Mn led by Huddle and Prath Ventures
Medial

Ultra-fast fashion startup Littlebox has raised Rs 17.5 crore (about $2.1 million) in its maiden funding round, co-led by Huddle Ventures and Prath Ventures, along with participation from a select group of prominent angel investors. The brand was also featured on Shark Tank India Season 3, where it secured a deal with all five Sharks. The fresh funds will be deployed to deepen category verticals, strengthen the UI/UX and logistics experience, invest in packaging and consumer delight, and scale marketing to position Littlebox, the company said in a press release. Co-founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox is an ultra-fast fashion brand that serves India’s Gen Z audience with trend-led fashion that is affordable, agile, and authentically local. With real-time retail infrastructure, weekly product drops, and a radically efficient 25-days stock cycle, it eliminates dead stock and delivers fresh styles at scale. The Guwahati-based brand says it operates on a 25-days stock cycle, powered by a proprietary demand-forecasting algorithm. This ensures fresher assortments, zero dead stock, and stronger margins—all without compromising affordability. Rimjim Deka, co-founder and CEO of Littlebox, said, “Our roots in Guwahati taught us to build lean, stay grounded, and move fast. We started Littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn’t a lifeline — it’s a growth engine.” Littlebox aims to redefine fast fashion for a new generation of Indian shoppers. The brand operates a 40,000 sq ft facility in Noida and claims to launch around 100 new SKUs every week.

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